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Minna Technologies to Power Subscription Management Service for ING

Banking customers at ING Belgium will soon have help managing their recurring expenses. That’s because Minna Technologies has partnered with the bank to launch a new subscription management service.

Under the agreement, ING Belgium’s 1.8 million digital banking customers will be able to manage their subscriptions without leaving the digital banking channel. Minna’s solution helps users view all of their recurring subscriptions in a single place, allows them to cancel existing subscriptions, and shows them potential alternatives to some of their subscriptions.

“This is a clear example of impactful Fintech partnerships that we aim to scale within ING,” said Global Head of ING Labs & Fintechs, Olivier Guillaumond. “It will offer a differentiating experience to our customers allowing them to have a better insight into their subscriptions and save millions of euros via cancellation and fully automated switching services.”

The integration is the result of Minna Technologies’ participation in last year’s ING Labs Brussels program. During the program, the two companies completed a proof-of-concept that demonstrated the value of subscription management for users in the Benelux region.

“ING Labs Brussels is a special purpose vehicle concentrating on validating proof of concepts with mature fintechs to bring maximum value for our clients so they can stay a step ahead in their lives,” said Guillaumond, adding that it has “the potential to expand to other countries.”

Minna was founded in 2016 and has since helped users save more than $45 million with its subscription management solutions. The Sweden-based company, which has raised $6.2 million, recently demoed at FinovateEurope 2019. ING Brussels joins SpareBank1, Visa, Swedbank, and Danske Bank as clients.


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