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Meniga Appoints New CEO

Meniga Appoints New CEO
  • Meniga has appointed Simon Shorthose as its new CEO.
  • Shorthose will be replacing Meniga Co-founder Georg Ludviksson, who served as CEO for 14 years.
  • Shorthose has previously worked at fintech SaaS companies Kyriba and Mambu.

Digital banking company Meniga announced a change in leadership today. The Iceland-based company has appointed Simon Shorthose as its new CEO.

Shorthose comes to Meniga having previously worked at fintech SaaS companies Kyriba and Mambu, where he served as Executive Leader and Head of Global Sales, respectively. He has also been on the management team of two unicorn tech companies.

“It is a huge privilege to lead Meniga, and I am very excited about taking on the challenge of helping major banks build greater digital engagement and insights and financial coaching with their customers and helping drive enhanced targeted marketing,” said Shorthose. “Looking forward to the future, I remain focused on delivering the best service to our customers and taking Meniga through the next stage of growth. I’d also like to thank Georg for trusting me with this responsibility and for his remarkable leadership from the start.”

Shorthose said that Meniga is in a “prime position for growth” with the recent shift toward the cloud and modernization in banking technology. He also cited demand for improved mobile channels, deeper customer engagement, and enhanced loyalty.

Meniga Co-founder Georg Ludviksson, who served as the company’s CEO for 14 years, is stepping down but will remain a shareholder of the company. “After a most exciting and fulfilling 14 years, I am now passing the baton over to Simon. I’ve seen first-hand his strengths and feel confident that Meniga will thrive under his leadership,” said Ludviksson. “With his 20-year track record of proven results in tech on a global scale, I put my complete trust in Simon to continue our mission to help banks create an unrivaled digital banking experience and bring Meniga to new heights.”

Meniga was founded in 2009 and powers banking apps used by more than 100 million people in more than 30 countries. The company offers tools such as data management, PFM, and cashflow analysis; as well as cashback rewards, carbon footprint tracking, and market insights.

The company presented at FinovateEurope earlier this year. The demo showcased how Meniga leverages information on users’ carbon footprint to help banks provide customers with contextual recommendations on sustainable products and investments.