This post is part of our live coverage of FinovateFall 2015.

Then, LiftForward debuted TaaSLift, a Technology-as-a-Service Marketplace-loan Platform:

LiftForward’s marketplace-loan platform is the basis for the launch of its new Technology-as-a-Service platform, TaaSLift, for corporations, manufacturers, suppliers and retailers. TaaSLift provides a plug-and-play method for businesses to offer their small business product as a service.

This month, Microsoft launched its first TaaSLift program, providing members with software, support and a new Surface Pro III every 12, 24, or 36 months. By replacing expensive, one-time purchases with affordable subscriptions, TaaSLift helps companies increase sales while strengthening customer relationships.

Presenters: LiftForward CEO Jeffrey Rogers and CTO Michael Grassotti

Product launch: July 2015
Metrics: LiftForward capitalization: $2.3 million, Series A, August 2014; $2 million debt financing, August 2014; $7 million debt financing, March 2015; $250 million debt financing, July 2015; 10 employees
Product distribution strategy: Direct to business (B2B); through financial institutions; through other fintech companies and platforms

HQ: New York City, New York
Founded: September 2013
Website: liftforward.com
Twitter: @LiftForward