We recently returned from the Bank Innovation conference in San Francisco, where the 2013 Bank Innovation awards were presented on Monday afternoon.
BBVA won for its BBVA Game that uses gamification to incent clients to use its banking services. Elements of the game include points, badges, and a leaderboard that come together in a virtual economy. In the 6 months since its launch, more than 100k customers have signed up. Watch the demo video of BBVA debuting its new Stockbuzz program at FinovateEurope 2013.
Fidor Bank AG
Fidor Bank AG won for Like-Zins, a user-generated interest rate program. For every 2,000 Facebook likes that Fidor receives, it raises the interest rate on FidorPay checking accounts by 10 basis points per year (with a cap of 15% per year). So far, the Facebook community has increased the accounts by 50-70 basis points. Fidor demoed at FinovateEurope 2011.
Also among the winners are:
- Long-time Finovate sponsor The Bancorp Bank, which is the financial institution that backs both Moven and Simple.
- SaverNation, a company that helps users fund their retirement by saving small percentages of their normal purchases.
See Bank Innovation’s full coverage of all of the winners here.