investUP offers a centralised access point to the entire United Kingdom crowdfunding market, and includes deals originated by traditional finance providers.
Current investor pain points: Searching for the best deals on all the different sites is time-consuming, and the post-investment experience is lacking. investUP makes it possible for client investors to have just one account and manage one portfolio, whilst still accessing and investing on all their favorite sites.
Metrics: 1,500 pre-registered investors; 10 crowdfunding sites signed up; £340,000 pounds seed capital raised to date; 8 full-time employees; $50 million institutional placement in year one
Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B) through financial institutions and through other fintech companies and affiliate platforms
HQ: London, United Kingdom