This post is part of our live coverage of FinovateEurope 2014.
Next, Intuition Intelligence demonstrated its Smart Offers platform:
“Smart Offers markets Bank Products and Merchant Offers embedded in Super Relevant financial content. The financial content matching a customer’s life cycle serves as a powerful trigger to act on the Super Relevant Bank Products and Merchant Offers. The customer Analytical feedback to Banks is a powerful lead generation tool providing deeper insights on customer likes and needs.Smart Offers solution sources a huge volume of offers from the open coupons and deals networks. The Bank manager portal enables financial institutions to view, select, and approve offers.Smart Offers’ iCube Super Relevancy engine learns user intent in click time and delivers Super Relevant offers at the right moment via digital channels without spam or friction. Thus, banks experience higher conversion on a scale never seen before, resulting in dramatic increases in revenue.Smart Offers solution can be easily integrated to existing infrastructure, hosted on-premise, or by a software-as-a-service model.”
Presenting Dr. Arif Ansari (CEO) and Yusuf Ansari (COO)
Product Launch: November 2013
Metrics: 20 employees in California & India
Product distribution strategy: Direct to Business (B2B), through financial institutions, through other fintech companies and platforms, licensed