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Improve Bank Website Usability with Popup Sales Assistance

National_interbank_popup_1 Even with popup blockers wreaking havoc with this marketing technique, it still makes sense to program a popup when users abandon an application or any other important sales page. It’s also possible to program a popup after the user lingers in one area for a certain amount of time.

The popup should ask if assistance is needed and provide at minimum a telephone number and email address. Here’s an example from National Interbank.