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HooYu Brings Verification Services to Alt Banking Startup Suits Me

Identity verification specialist HooYu is collaborating with alternative banking solution provider Suits Me to help un- and underbanked workers get better access to financial services.

“Suits Me is an innovative solution that gives temporary workers freedom and choice through financial inclusion,” HooYu Marketing Director David Pope explained. “HooYu Identify blends a range of identity verification techniques into one service. By choosing the services according to their needs, Suits Me has built their ideal customer onboarding process balancing the twin objectives of security and convenience.”

Suits Me offers a hassle-free alternative for many workers, including temporary and migrant workers who are often unable to open traditional bank accounts. With Suits Me, account holders can send wages directly to their account and get a VISA debit card that can be used anywhere VISA is accepted – online, in person, and over the phone.

Courtesy of the partnership with HooYu, new Suits Me customers will benefit from an online verification process that is both seamless and comprehensive. With HooYu’s Identify solution, new customers simply take a selfie, and provide social media or online account information, and a photo of their ID document.

HooYu then conducts a biometric facial verification and authenticates the ID documents. Identify cross-references all of the collected identity attributes and scores them to create an overall identity confirmation score and report that show the degree of confidence in the accuracy of the customer’s claimed identity.

“Our mission is to help workers get paid, ” Suits Me CEO Matthew Sanders said. Pointing out how Suits Me relieves workers of the hassles of checks and check cashing, Sanders added “Integrating HooYu Identity removes yet another hurdle – we can trust who the customer says they are and, this can happen even more quickly, without unnecessary complications or bureaucracy.”

HooYu demonstrated its identity verification technology at FinovateEurope 2018. Founded in 2016 and headquartered in London, U.K., the company earlier this month announced that it would provide online verification services for mobile e-gaming operator, Small Screen Casinos. In September, HooYu reported partnering with U.K. casino operator, Bear Group, as well as teaming up with EasyMoney, a firm that offers a variety of innovative finance ISAs.