“By leveraging Roostify for TD’s Digital Mortgage, we’re able to provide borrowers with online capabilities in addition to face-to-face guidance and support. This is the game changer for today’s buyers – digital when they want to handle it on their own, and human when they need the help,” said Rick Bechtel, head of mortgage banking at TD Bank.
Through the partnership, TD Bank is leveraging Roostify’s DecisionBuilder lead tool to allow customers to explore which loan products they qualify for and shop for the one the suits their needs. After finding a suitable loan option, they can apply for the loan in minutes. The entire process– from application to the closing of the loan– is completely digital.
To amplify the human element and further personalize the borrowing experience, TD Bank is leveraging Roostify’s bi-directional integration with its CRM application. The movement of data helps TD Bank’s loan officers better manage their leads and process applications to close, spending more time connecting with borrowers.
“The new TD Bank Digital Mortgage improves the lending process for both consumers buying a home, and loan officers managing their clients,” said Rajesh Bhat, CEO and co-founder of Roostify. “Since the experience is built on Roostify’s API-based platform, it provides the flexibility to meet TD Bank’s business needs right now and in the future.”
Roostify presented at FinovateSpring 2016 where the company demoed account aggregation capabilities for asset verification, as well as integrations with TurboTax and Equifax. Last month, the company partnered with Ellie Mae to launch a bi-directional integration with the mortgage expert, enabling the seamless passage of information between the two platforms.