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FinovateFall Sneak Peek: Empyr


FF2015_logo_dateThe Sneak Peek series looks at the innovators demoing live onstage in front of 1,500 execs at FinovateFall. Get your tickets today and we’ll see you in New York on 16/17 September!

EmpyrLogoEmpyr is an online-to-offline ad platform created for publishers such as banks and card issuers.

Features of Empyr:

  • Your consumers get cash back at restaurants, gas, grocery etc.
  • Banks earn revenue from each transaction
  • It works with any debit or credit card

Why it’s great
The vast majority of commerce—93%, or more than $4 trillion dollars—is offline. Yet, there is no simple way to track a customer from the point of seeing an ad online to making a purchase offline, known as online-to-offline commerce.


Jon Carder, Founder and CEO
Carder is a serial internet entrepreneur who, by the age of 30, had founded three multimillion-dollar online businesses. The most successful, ClientShop, was sold to Internet Brands in 2006 for $10+ million dollars.