Financial Media Solutions’ MAPPS videographic production tool enables advisers to create short videos that present financial information to their clients. Videographics are a logical shift from PDF documents, since many clients are shifting to the mobile channel and find it difficult to gain information by reading a PDF on their smartphone.
Using video to convey financial information is a good alternative, but is generally expensive. With MAPPS, advisers have an inexpensive way to create compelling videographics for their clients.
Facts:
- Based in Switzerland
- Founded in 2011
- Self-financed, less than $100,000
- 6 employees
- 2 clients
When synced with the adviser’s audio commentary, the videographics capture and maintain the client’s attention. This ultimately helps clients understand and retain information about their portfolios.
Unlike traditional video production, MAPPS is affordable and does not require specialized skills. It enables advisers to create a videographic in five steps:
1) Create a sequence
Upload data from Excel to create a chart. If the adviser frequently follows the same sequence in many of their videos, they can create and store templates for future use.
2) Add analysis to the sequence
Add text, images, and animations to explain a concept or analyze the information in the chart.
3) Write, record, and edit commentary
The adviser records in his or her own voice, and uploads the recording.
4) Set and synchronize timing
Place charts, words, and graphics to pace with the commentary flow
5) Preview and publish
Once the video is finalized, advisers can add it into their mobile app and/or send it directly to their clients.
The result is a video similar to the following:
The ideal video length is 90 seconds or less. According to MAPPS, 80% of consumers watch videos until 90 seconds, after which 40% of people quit watching.
Benefits to Mapps
1) Brings communication to the mobile channel, where many customers prefer to receive information
2) Does not require significant funds, time, or skill to create videos
3) Tailors content to each client and personalizes the connection with the adviser’s voice
The first firm to take MAPPS live experienced a 50%+ response rate from clients, which was 40x greater than received previously.
Financial Media Solutions demonstrated MAPPS at FinovateEurope 2015 in London.