This post is part of our live coverage of FinovateEurope 2015.
eToro debuted its platform for the new generation of traders:
The company that started out as a gamifier of trades, introduced the world to its social investing network, and created the concept of CopyTrading, is now reinventing its own domain. eToro is introducing a whole new way to trade for the Gen Y population – social trading like you’ve never seen before.
Presenters: Yoni Assia, CEO and founder; Tal Ben-Simon, VP product
Product launch: February 2015 at FinovateEurope
Metrics: £48 million raised to date from venture capital and private investors; 4 million users worldwide; 130 million trades on the platform since inception
Product distribution strategy: Direct to Consumer (B2C)
HQ: London, United Kingdom
Founded: January 2007
Website: etoro.com
Twitter: @eToro