IOTA was launched in 2015 to provide fast communication and transactions for internet of things (IoT) platforms and has a market capitalization of $1.4 billion. The currency shows promising use as an IoT platform and, as eToro states in its blog, has received “quite a bit of attention” from the blockchain and cryptocurrency communities.
The addition of IOTA to eToro’s platform boosts the Israel-based company’s total cryptocurrency count to 12. This is up from the 10 cryptocurrencies eToro announced when it launched the exchange in March.
eToro CEO Yonni Assia, along with the company’s VP of Product, Tal Ben-Simon, demonstrated CopyFunds for Partners at FinovateEurope 2017. Since then, the company announced that clients can now invest directly in shares on the platform and it has gone on to raise a $100 million in Series E round in March, more than doubling its funding to $162 million.