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Ellevest Pulls in $10 Million from Morningstar


Ellevest, a digital investment platform for women—co-founded by Finovate alum Charlie Kroll—raised $10 million this week in a Series A round led by Morningstar.

Other investors in the New York-based startup include:

  • Ajay Banga, president and CEO of Mastercard
  • Robert Druskin, executive chairman of the DTCC, former COO of Citigroup, and former chairman of E*Trade
  • Mohamed El-Erian, chief economic adviser at Allianz and the former CEO of PIMCO
  • Karen Finerman, co-founder of Metropolitan Capital Advisers and panelist on CNBC’s Fast Money
  • Brian Finn, former chairman and CEO of Asset Management Finance Corp. and former president of Credit Suisse First Boston
  • Andrea Jung, CEO of Grameen America and former CEO of Avon
  • Jeff Schwarz, co-founder of Metropolitan Capital Advisors
  • Contour Venture Partners

Ellevest is focused on helping women bridge the investment gap, and seeks to transform investing into a women-specific experience.

The Ellevest investment platform, slated to launch in early 2016, was founded by Sallie Krawcheck (CEO) and Charlie Kroll (COO). Kroll is former CEO of Andera, which debuted its FortiFI solution at FinovateFall 2011. In October of 2011, Andera purchased oFlows, which demoed oFlows for Everyone at FinovateFall 2011. In May 2014, Andera was acquired by Bottomline Technologies.