ebankIT aims to materialize in a solution that is much more than a banking application, maximizing the interaction of financial institutions and clients by extending the concept of omnichannel and social banking. In the world of omnichannel banking, customers are in control of the channels they wish to use.

For example, they can begin an interaction using one channel, such as mobile, while at home, and end it in another, such as SmartTV or Internet banking. Omnichannel banking brings the industry closer to the promise of true contextual banking in which financial services become seamlessly embedded into the lives of individual and business customers.