Back to Blog

Digital Insurance Platform Sureify Secures $15 Million in Series C Funding

Digital Insurance Platform Sureify Secures $15 Million in Series C Funding

In a round led by Aspen Capital Group, digital insurance platform Sureify has raised $15 million in Series C financing. The investment takes the company’s total equity capital to more than $26 million, and will enable Sureify to add to its platform and boost its research and development efforts.

“Ultimately, this funding lets us expand our insurers’ capabilities across digital sales, digital service, and digital engagement,” Sureify CEO Dustin Yoder said. “There is a massive opportunity to continue modernizing the legacy aspects of this industry and this investment in Sureify reinforces that we will help the traditional insurer compete against the emerging digital brands.”

Founded in 2012 and headquartered in San Jose, California, Sureify made its Finovate debut two years later at FinovateSpring 2014. In the time since, the company gained industry-leading life insurance companies as clients – including Allstate, Principal, State Farm, and Penn Mutual-owned Vantis Life. While a growing number of companies have pursued a direct-to-consumer approach to bringing innovation to the insurance industry, Sureify is among those insurtechs that is dedicated to helping legacy insurers successfully incorporate digital technology to better serve their customers. This includes leveraging personalized sales and service to enable insurers to deepen agent/policyholder relationships and boost ROI.

“Sureify has been on a mission to modernize the life insurance industry for nearly 10 years,” Yoder said. “We’ve now proven both large and small life insurers can digitally transform to compete against the direct-to-consumer entrants and meet the ever-changing consumer expectations year over year.” Yoder noted that Sureify’s technology enables insurance providers to pursue modernization without having to abandon their existing systems, and to do so quickly and without undue expense. “There are no longer questions about if traditional insurers can digitally transform sales, service, or engagement,” Yoder said. “The only real question is when?”

Sureify’s solutions include LifetimeACQUIRE, an omnichannel sales enabling solution that leverages quoting, e-application, and automated underwriting to drive placement rates; LifetimeSERVICE, which offers self-service portals and native apps for in-force customers; and LifetimeENGAGE, which features multi-faceted engagement programs and analytics to foster greater lifetime value of individual policyholders.

This year, Sureify has made a number of key executive changes and additions. The company began 2021 with the appointment of a new president Dan Gordon, who had served as Sureify’s Head of Strategy since 2018. The company brought on Ben Brantley as Chief Technology Officer in June and, last month, announced new Vice President of Product Rob Anagnoson.