It’s more traditional than Citibank’s, which isn’t necessarily a bad thing. There’s more copy, but it’s still pleasing to look at it, easy to navigate, and focuses attention on two core products:
- 1.25% APY rewards checking
- 4.10% APR mortgage refinance
I like the bank’s new Request More Information box in the lower left corner. It allows visitors to quickly request more info on the following three topics simply by typing in their email address.
- Deposit accounts
- Mortgage loans
- Multi-family loans
Bottom line: While most financial institutions invite visitors to call, few make it easy to leave your email address for a future discussion. I’m not sure how many people will see this box tucked away in small type below the fold. But with a little more emphasis, it could be an effective sales tool.
New Bank of Internet homepage (6 Oct 2011)
After submitting an info request the box changes to a thank-you message
Previous homepage (2 March 2011; Source: Internet Archive)