- Danske Bank has signed a deal with engagement banking solutions provider Backbase.
- Danske Bank will tap Backbase’s Engagement Banking Platform to help tailor its digital experience to suit its users’ needs and preferences.
- Among Backbase’s most recent partnerships are FrankieOne and SavvyMoney.
Engagement banking solutions provider Backbase inked a deal with Denmark-based Danske Bank this week.
“This engagement is a testament to our customer focus and our commitment to ensuring the best digital banking experience for the future,” said Danske Bank Chief Operating Officer Frans Woelders. “A new platform that works across the web, mobile apps, and our adviser tools is one of the ambitions in Danske Bank’s Forward ’28 strategy, and the agreement with Backbase is the next step towards achieving that ambition.”
Under today’s deal, Danske Bank will leverage to Backbase’s Engagement Banking Platform, allowing the bank to enhance the customer experience by tailoring the digital experience to suit the user’s needs and preferences.
Specifically, Backbase cites four aspects of digital banking that its Engagement Banking Platform can enhance, including:
- A mobile-first model that guides customers between automated and expert advice.
- A modernized and simplified IT landscape that reduces the number of siloed applications.
- A unified platform that consolidates data, business logic, and workflows into a single platform for customers and bank employees.
- More agility, thanks to enhanced flexibility that allows for swift implementation of business capabilities.
Expounding on the last point, Danske Bank Head of Personal Customers and Financial Crime Risk and Prevention Christian Bornfeld said, “This platform will allow us to take our interaction with customers through our digital solutions to the next level and to introduce enhancements at greater speed than ever before. It will thus enable us to provide market-leading convenience and personalization for our customers with great insights, increased proactivity, and easy access to assistance and advice.”
Backbase, which is on a self-described mission “to re-architect banking around the customer,” was an early entrant to the fintech space. Founded in 2003, the Amsterdam-based company offers a range of digital banking solutions, including onboarding, lending, investing, and customer support. Among Backbase’s existing partnerships are FrankieOne, which signed with the fintech last September, and SavvyMoney, which initiated its partnership last August.