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CREALOGIX Acquires Innofis

Digital banking company CREALOGIX has acquired Barcelona-based Innofis, a privately held, internationally-focused digital banking firm, this week. The financial terms of the agreement were not disclosed.

Under the agreement, Innofis’ workforce of 120 engineers and specialists will join CREALOGIX; the existing management structure will remain the same. The acquisition is not only expected to give CREALOGIX access to Innofis’ established customer base, the Switzerland-based company will also gain a presence in additional territories, most notably the Middle Eastern region.

CREALOGIX will benefit from Innofis’ digital banking product suite, which it expects will complement its current solution portfolio due to “optimal synergies” between the product portfolios. Because of the use of open architecture, many of the companies’ modules can be integrated interchangeably. New features Innofis brings to CREALOGIX include:

  • Predictive analytics based on big data and customer behavior segmentation
  • Advanced online campaign management
  • SaaS based-digital loyalty program
  • A suite of Islamic banking modules
  • Extensive functionality for business banking

Founded in 2012, Innofis has experienced double-digit growth and currently generates over $10.2 million (CHF 10 million) in revenue. Innofis CEO David Moreno, who will transition to a member of CREALOGIX’s Executive Group Management, said that “As a result of the new, joint offering from Innofis and CREALOGIX, we will remain a reliable partner for our clients and will support them in their digitization initiatives, with a broader set of innovative, ready-to-use solutions.”

Innofis presented at FinovateEurope 2016, where Moreno and the company’s CMO David Falk showcased the Innofis Omnichannel Predictive Banking solution. The solution leverages machine learning of bank data and contextual behavioral analysis to deliver more accurate and effective marketing messages.

CREALOGIX’s Marc Stähli, Head of Sales and CMO; and Eszter Vass, Sr. Product Strategy & Presales Consultant, demo Predictive Banking in Virtual Reality at FinovateEurope 2017 in London.

CREALOGIX most recently demoed at FinovateEurope 2017, where the company won Best of Show for Predictive Banking in Virtual Reality. In November of last year, the company expanded into Asia Pacific with new offices in Singapore. And in September, CREALOGIX acquired AI and machine learning technology from Koemei. The company said it plans to leverage Koemei’s technology that uses automated speech recognition (ASR) to convert audio, podcast, and video content into text data, which facilitates cross-media search capabilities.