While the iPad runs all 150,000 apps available for the iPhone, developers are encouraged to produce iPad-optimized versions to take advantage of the significantly bigger-screen real estate.
When you open the App Store on the iPad, it focuses almost entirely on iPad apps. You have to do a specific keyword search to find non-iPad apps that work on the iPhone.
And I was surprised that neither banks nor credit unions are represented among the 30 Finance category apps available on April 3 (see screenshots below), a situation likely to be rectified with a flood of banking and credit union iPad apps during the next few months. It’s definitely a place you want your brand represented (note 1).
The only big financial services brand that made it to bat on opening day was E*Trade MobilePro (which hit the store last Thursday), and another trading app, iStockManager, to be used with TD Ameritrade. Bloomberg, too, had its popular info app available on day 1 (see screenshots below for all 30 finance apps).
The biggest surprise in the iPad Finance category was Square, the much-touted card-to-card payments service from Twitter’s founder, which released its iPad app on April 1 (see inset). We’ll be testing Square this month and hopefully using it to take last-minute credit card payments at our upcoming FinovateSpring Conference. Square’s iPad app
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Note: For more coverage of mobile banking and payments, see the most recent issue from Online Banking Report.