RMS Presents Yap to Help FIs Generate Quality Leads

RMSThis post is part of our live coverage of FinovateFall 2015.

Helping get our second session of the day started is the team from RMS.

YAP is a referral solution that is making it fast and easy for financial institutions to engage and reward account holders by generating highly qualified leads, enhancing account holder loyalty, and boosting brand awareness while saving financial institutions up to 35% of the cost of general acquisition marketing costs.

Presenters: Baron Unbehagen, CEO, and Matt Domanico, SVP, marketing



Product launch: October 2014

Metrics: RMS is privately owned and presently employs 21 full-time employees; the company services the efforts of more than 100 financial institutions to acquire new accounts across multiple product lines annually.
Product distribution strategy: Direct to business (B2B); through other fintech companies and platforms; licensed

HQ: Grapevine, Texas
Founded: January 1976
Website: goRMS.com

FinovateFall Sneak Peek: RMS


The Sneak Peek series looks at the innovators demoing live on stage at FinovateFall 2015. Pick up your tickets to our annual autumn conference here, and we’ll see you in New York!

RMS_logoRMS is an engagement solution provider focused on acquisition, cross-sell, rewards and referral marketing solutions for financial institutions. Our featured referral solution is presently YAP.


  • YAP supports one or all lines of business simultaneously
  • Real-time performance analytics provide your performance impact
  • Leverages incentives of any type and price, per tier

Why it’s Great

RMS’s referral solution YAP delivers an engaging way for financial institutions to reward accountholders while generating valuable leads, saving up to 35% on acquisition costs.


Baron Unbehagen, CEO
Unbehagen is behind RMS’s product strategies and overall vision. Previously, he spent over 20 years working with financial services companies in self-service channels and payments.

Matt Domanico, SVP, Marketing
Domanico heads up marketing, program management, and product design. He brings 20 years experience in the financial services industry driving successful marketing and product strategies.