Could a U.S. AI Czar Reshape Global Fintech?

Could a U.S. AI Czar Reshape Global Fintech?

You may not think of the U.S. when it comes to having a czar in a leadership role. However, Axios reported last week that President-elect Trump is considering naming an AI czar that would be responsible for coordinating policy and governmental use of AI. This is notable because, as of now, the U.S. does not have a central agency governing and regulating the use of AI.

If put into power, a U.S. AI czar would potentially be responsible for unifying the country’s AI strategy across government and private sectors. The AI czar would also be charged with creating regulatory clarity and streamlining regulations for AI development in key industries such as fintech, healthcare, and eCommerce. Given the U.S.’s current role in the global economy, an AI czar could play a role in setting global standards for fintech AI regulation.

Benefits

There are some surprising benefits to a potential AI czar taking leadership in the U.S. First, the leader would have the potential to coordinate AI innovation and guide global efforts. This centralized orchestration could accelerate the development of AI-powered fintech solutions like fraud detection, credit scoring, and personalization strategies. Additionally, for both banks and startups, having clear, government-issued guidelines for the use of AI offers many benefits, including increased investor confidence and faster adoption of AI across subsectors. Finally, having an U.S.-led AI strategy could foster cross-border partnerships and may also be able to influence international fintech standards.

Risks

As with many applications of AI, however, there are potential risks and challenges associated with the crowning of an individual as AI czar. First, there is significant potential for favoritism to shape the role. According to Axios, the AI leader will not require Senate consent. Rather, Elon Musk and Vivek Ramaswamy, who Trump has selected to lead the new Department of Government Efficiency (DOGE), will have input into who is selected for the AI czar role. This raises concerns over potential favoritism and bias. Regardless of who is placed in the potential role or how they are appointed, there are also risks that the use of AI will end up over-regulated and that centralizing control of AI usage could stifle fintech innovation across the globe.

Global impact

U.S. policies created under an AI czar might intensify competition with other countries in the AI-arms race. Specifically, the role may help the U.S. compete with China, which has heavily invested in AI. Creating an AI czar could help the U.S. catch up with China by fostering rapid advancements in AI applications in fintech and related fields. In addition to clarifying regulation around the use of AI, the appointed person could help by coordinating research, funding, and partnerships at a national level. This streamlined approach might also encourage collaboration among U.S. fintech companies, making them more competitive in global markets.

What’s next?

Regardless of what happens (or doesn’t happen) with the AI role, both banks and fintechs should pay close attention while monitoring any U.S. AI policy changes. This applies to both firms that are creating their own AI-driven solutions in-house, as well as to those that leverage AI-driven solutions from third party providers. Everyone is in the AI game– whether they think they are or not– and the decisions made by policymakers will shape the rules of that game.


Photo by Marek Pavlík on Unsplash

My Thoughts on the Dopamine Rush of Money20/20

My Thoughts on the Dopamine Rush of Money20/20

74 hours, 52,012 steps, 6 cups of coffee, 8 selfies, and one unforgettable experience.

I am, of course, talking about Money20/20, the mega fintech and banking event that has been taking place in Las Vegas since 2012. With over 10,000 attendees and 300+ vendors, this year’s U.S. event was just as brilliant as in years past.

Themes

Money20/20 is a choose your own adventure type of show, with six stages and two podcast recording studios that each host a range of rotating content throughout the course of four days. Given the wide variety of content available, it was hard to see everything. However, there are three major themes that stand out as highlights: open banking, AI, and the evolution of the payments experience.

Open banking

Open banking– specifically the recently released Section 1033 of the Dodd-Frank Wall Street Reform and Consumer Protection Act– was one of the hottest topics of the show. The majority of people on the networking floor I spoke with had not read the entire, 594-page ruling. However, everyone seemed to agree that the scope of 1033 extends far beyond simple account switching capabilities. Panel discussions surrounding the rule also tended to agree that the purpose of the rule is data ownership, and not necessarily data portability.

AI

The topic of AI pulsed throughout almost all on-stage conversations, and was very visible in sponsor pitches on the exhibit hall floor. Money20/20 even featured its own AI bot named Aiana who interacted with the MC on one particular stage. At times, Aiana’s conversation with the MC seemed to be quite coherent and relevant, but the bot occasionally missed the mark.

Perhaps the thing about the AI discussions that surprised me the most was that it was rarely the main feature of a discussion. Instead, conversations tended to pose AI more as a technological enhancement to current offerings, rather than featuring it as the main technology that firms should focus on. This shift gives me some hope that we have moved past talking about the hype of AI and into thinking of it as an enabling technology.

Payments

Payments was a huge focus for multiple on-stage discussions at the show. Among the hottest topics were cross-border payments, stablecoins, and instant payments. What was missing from many conversations that I saw in this realm, however, were discussions of the impact of fraud and regulation. I think this may have been because many speakers on stage represented larger firms or fintechs in the payments space who wanted to get a more positive message across without bringing up the topic of risk.

AI Adoption Index

In addition to these on-stage themes, I was able to review data published in Money2020’s very first AI Adoption Index report, All in on AI: Financial Services Adoption Index 2024. Produced in conjunction with Acrew Capital, the index surveys 221 leading financial institutions and combines that with data about all publicly announced AI initiatives since the start of 2023. Here are some of the top highlights:

  • 76% of companies indicated they have announced an AI initiative
  • 46% of companies have announced GenAI initiatives
  • Out of all initiatives, 57% are put in place to generate revenue, while 43% aim to reduce costs
  • Public companies announced 40% more initiatives compared to private companies
  • Block, Intuit, JP Morgan, Chime, and Stripe account for 15% of the total AI initiatives
  • 51% of companies surveyed have built AI into their core customer-facing product. This figure does not include AI usage in a CRM setting.

Conversations

As always, the highlight of the event was the people. After working in this space for 15 years, I’ve found a diverse network that fosters community and works to build each other up. During last week’s event, I met Finnovator Founder Michelle Beyo, who discussed the benefits of personal data ownership; caught up with Sam Maule, who talked about the downsides of pay-by-bank (and was forced into yet another conversation about Walmart); Tiffani Montez, who explained why open banking is far superior to ye olde account aggregation; as well as multiple others who added depth and color to the topics being discussed.

Experience highlights

Money20/20 is now part of a newly launched Informa division called Informa Festivals, and the conference fits this description quite nicely. There are multiple elements of the conference that are all about the experience. And while not all of them are officially sanctioned by Money20/20, each element comes together to craft an amazing conference experience.

Throughout the event venue there were multiple photo opportunities, including a talking selfie wall that lit up, greeted conference goers, and invited them to get their picture taken. Then there was the connection wall, where attendees could scan their badges in conjunction with others, see their names projected onto a wall, and receive a Money20/20 branded coin that they could use to exchange in a merchandise store. There was also a video studio where the conference recorded a video of attendees in front of an animated “honey wall,” complete with a live beekeeper who danced at the end (yes, you kind of had to be there for that one).

Outside of the event, I enjoyed a morning of yoga sponsored by Mesa, Visa, and JP Morgan; a women in fintech happy hour event (complete with a Dolly Pardon impersonator) sponsored by Alloy; and a Halloween-themed happy hour with costumes and Beetlejuice selfies sponsored by SentiLink. Thanks to everyone for putting on such great events, and a huge thank you to Money20/20 for hosting me!

What Stripe’s Purchase of Bridge Means for Stablecoins in the U.S.

What Stripe’s Purchase of Bridge Means for Stablecoins in the U.S.

After rumors swirled over the weekend, we now know that it is official: payments processing company Stripe has acquired stablecoin platform Bridge for $1.1 billion.

For Stripe, which was valued at $70 billion earlier this year, the Bridge deal marks its largest acquisition since it was founded in 2010.

Bridge was founded in 2022 to serve as an alternative payment method to compete with SWIFT and credit cards. The company’s technology allows businesses to move, store, and accept stablecoins using just a few lines of code. Companies can also leverage Bridge’s Issuance APIs to issue their own stablecoin and accept USD, EUR, USDC, USDT or any other stablecoin. After integration has taken place, companies can move money near-instantly and at a low cost around the globe.

“As we’ve gotten to know the Stripe team, it’s become clear that we both share a vision for what’s possible with stablecoins and an excitement around the opportunity to create and build this future,” said Bridge Co-Founder Zach Abrams in a LinkedIn post. “Stripe operates globally and understands better than almost anyone the problems created by our existing localized payment systems. Our teams share an excitement about stablecoins and vision for how to maximize their impact. Together, we’ll be able to solve bigger problems, support more developers, and help more consumers and businesses all across the world.”

Stripe processed $1 trillion in payment volume in 2023, a metric that places the fintech among the top payment processors in the U.S. With this influence, there are a few implications that Stripe’s Bridge acquisition holds for the U.S. stablecoin market.

Increased stablecoin adoption

Once it integrates Bridge’s technology, Stripe will be able to offer instant, low-cost settlements through stablecoins. Creating a low-cost alternative to traditional payments will make stablecoins more attractive for businesses and could lead to wider adoption in mainstream payment systems.

Cross-border payments expansion

The Bridge acquisition may enable Stripe to enhance its global payments infrastructure. This will place stablecoins as a go-to method for faster, cheaper cross-border transactions. In today’s landscape, where large, traditional players are developing new tools for cross-border payments, many still face high fees and longer settlement times. Stripe’s usage of stablecoins will help it circumvent many of those issues.

More competition

Stripe’s entry into the stablecoin space will increase competition among fintechs offering stablecoin-based payment services. The introduction of Stripe’s real-time, cross-border payment service may pressure other companies to create new offerings or improve their existing products to keep up with Stripe’s client base and new resources brought on by today’s acquisition.

Regulatory focus

As Stripe begins to use stablecoins in more traditionally regulated financial environments, it may gain the attention of U.S. regulators. This increased attention toward the stablecoin space may prompt regulators to increase enforcement efforts and could even lead to them creating clearer guidelines around stablecoin use.

Stripe’s acquisition of Bridge will position it as a key player in the stablecoin space. With Stripe’s long-standing payment processing infrastructure and global reach, once Stripe integrates Bridge’s stablecoin technology, it is poised to accelerate stablecoin adoption across mainstream payment systems.


Photo by Scott Webb

Are You Ready for Agentic AI?

Are You Ready for Agentic AI?

You’ve seen the hype around Generative AI (GenAI). And perhaps you even have an AI strategy in place at your organization. But because the development of AI moves faster than any enabling technology we’ve seen in banking in the past, it’s important to think ahead to the next iteration. In this case, the next evolution of GenAI is Agentic AI.

Agentic AI, also known as autonomous AI, refers to AI that can make its own decisions, form a plan, act on its own, and learn from its mistakes to achieve specified goals. Agentic AI can take a complex request and break it down into simple, achievable goals to solve complex problems.

Agentic AI has numerous possibilities for use in financial services, including:

Create a highly personalized customer experience

Agentic AI can automate routine interactions, allowing firms to launch chatbots or virtual assistants that can autonomously handle customer questions, suggest financial products based on specific preferences, and even analyze customer behavior to predict their needs.

Some of this is currently possible with GenAI, but Agentic AI will be able to handle even more complex tasks and make autonomous decisions without human intervention. Agentic AI customer service bots will also be proactive, and will be able to anticipate customer needs based on real-time data and past behaviors.

Offer autonomous roboadvisory with algorithmic trading

Roboadvisors have been popular in fintech since 2015, but Agentic AI will make it possible for firms to autonomously manage investment portfolios by analyzing market trends, risk profiles, and financial goals. The new enabling technology could also become more intelligent, providing financial institutions with scalable advisory services that make investment decisions in real time without human intervention.

Agentic AI will be able to execute algorithmic trades in real time and without human intervention by autonomously making buy or sell decisions based on market conditions, financial models, and pre-set objectives. The technology will also proactively adjust portfolios based on market trends, economic forecasts, and client life changes, continuously aligning investments with a client’s long-term goals.

Power fraud detection and risk management

While GenAI can continuously monitor transactions to detect anomalies and identify fraudulent patterns, Agentic AI can instantly flag suspicious activities, alert relevant parties, and even block transactions. This offers financial institutions an effective way to reduce fraud risks and improve compliance with regulatory requirements.

Credit scoring and underwriting

Agentic AI can autonomously assess creditworthiness by analyzing vast amounts of structured and unstructured data, such as transaction histories, social media activity, and economic conditions. The enabling technology will be able to independently decide whether to approve loans or credit lines in real-time, based on pre-determined parameters such as risk tolerance and regulatory requirements.

Compliance

With Agentic AI, firms will be able to autonomously monitor, detect, and act on compliance violations in real time. The technology will be able to autonomously make decisions– such as freezing an account or flagging a transaction– and take corrective actions. Also, as regulations change, it can adjust to rules without human intervention.

Back-office automation

Back-office automation is something that banks have been leveraging for a long time now. However, Agentic AI will be able to automate back-office functions like settlement processing, reconciliation, and financial reporting without human intervention and in real-time. Additionally, because Agentic AI can handle, complex, multi-step processes, it will be able to plan, initiate, and execute a task in a proactive manner.

Real-time risk assessment

To reduce operational risks, Agentic AI can autonomously assess the organization and market in real time. Firms with large, organized datasets may experience the most benefit, as the enabling technology will be able to make the most informed decisions based on large, clean sets of data.

These capabilities may sound equal parts idyllic and dystopian. However, it is difficult to prepare for an Agentic AI-powered future without knowing what role regulation will play. It is likely that regulators in the U.S. will mimic Europe in creating some form of AI regulation, especially for its use in financial services.

No matter what the regulatory future looks like, firms can take a handful of steps to prepare for the adoption of Agentic AI. So whether or not your organization even has an AI policy in place yet, you can start working on these things:

  1. Create a robust data infrastructure
    Because Agentic AI relies on a huge amount of data, banks need to have strong data management systems that collect, store, and process both structured and unstructured data. Simultaneously, it is important that banks adhere to strong security protocols to protect consumers’ sensitive financial data.
  2. Upgrade IT infrastructure and cloud capabilities
    Banks may need to move more of their operations to the cloud to free up computing power and storage facilities, both of which Agentic AI demands. Edge computing may be a solution to help reduce latency for AI applications, such as algorithmic trading, that require quick responses.
  3. Build AI literacy into your culture
    Firms should consider investing in their workforce by offering AI training programs. This will help employees work with AI efficiently and creatively. AI education will also help keep employee AI usage compliant by setting boundaries, maintaining transparency, and ensuring ethical use.
  4. Create an ethics and compliance framework
    Because Agentic AI has the ability to make autonomous decisions, it is essential that those decisions are based on ethical and regulatory compliant standards. Consider creating an AI ethics committee that is able to monitor and oversee AI decision-making. The committee can continuously ensure that the AI usage is not biased and will not harm customers, employees, or the organization.
  5. Foster bank-fintech partnerships
    If not doing so already, banks should consider partnering with fintechs and AI technology providers to accelerate the adoption of Agentic AI. By collaboarting with third parties, banks can benefit from AI systems that leverage a broader ecosystem of services.
  6. Begin using a different form of AI
    To prepare for the future of AI, one of the best things firms can do is to begin piloting AI in targeted, high-impact areas such as customer service or portfolio management.

Photo by cottonbro studio

Why the U.S. Regulators’ New Resource on BaaS Relationships is Disappointing

Why the U.S. Regulators’ New Resource on BaaS Relationships is Disappointing

BaaS-enabled banks have been operating in a regulatory minefield recently. Since late 2023, the U.S. FDIC and CFPB have issued multiple consent orders to banks, citing their BaaS relationships as the cause. From the perspective of an onlooker, it appeared that regulators were issuing the consent orders to make examples out of certain players in the industry, foregoing formal BaaS regulation.

This has been particularly troubling for community banks, which often rely on BaaS to adapt to modern consumer preferences by layering the newest fintech tools on top of their legacy core systems, without the need to build technology in-house or update old technology.

In response to this new stress placed on the country’s smallest financial institutions, three U.S. regulators– the Board of Governors of the Federal Reserve System, the FDIC, and the OCC– have published a new third party risk management guide for community banks. The guide is intended to supplement the Interagency Guidance on Third-Party Relationships: Risk Management document the agencies published in June of last year.

The agencies’ newly published document may disappoint, however. That’s because the new document does not provide formal Baas regulation by laying out rules by which community banks can abide in order to avoid consent orders. Instead, the new document lays out “potential considerations, potential sources of information, and examples” for risk management, due diligence, contract negotiation, ongoing monitoring, termination, and governance with third parties.

“This guide is intended to assist community banks when developing and implementing their third-party risk-management practices,” the new document states. “This guide is not a substitute for the TPRM Guidance. Rather, it is intended to be a resource for community banks to consider when managing the risk of third-party relationships. This guide is not a checklist and does not prescribe specific risk-management practices or establish any safe harbors for compliance with laws or regulations.”

Baas-enabled banks seeking to navigate third-party relationships may find the new resource frustrating, however. While some of the advice in the document is helpful, the agencies have built a lot of wiggle room for themselves into the document. Ultimately, however, the guidance is better than nothing.

Regardless of what it lacks, both community banks and even larger financial institutions will likely find it useful to compare the guide’s “potential considerations” to their current internal processes. And in the end, the guidance may help deter another tidal wave of consent orders.


Photo by Joshua Hoehne on Unsplash

Happy Earth Day. Goodbye, ESG?

Happy Earth Day. Goodbye, ESG?

As we celebrate Earth Day, we’re taking a look at the state of environmental, social, and governance (ESG) goals in banking and fintech. Recent actions by the House Financial Services Committee suggest that the industry may be losing sight of these ESG objectives.

For years, the financial services industry has been making progress in its efforts to improve ESG policies by incentivizing clients to choose more sustainable investment options, creating safeguards and efficiencies to create a more sustainable industry, engaging in social stewardship, and more. And while many of those efforts are still happening, some of the progress in ESG has slowed.

The House Financial Services Committee, which has recently taken action on banking regulations and environmental policy, voted along party lines to pass Congressional Review Act resolutions that would void measures aimed at promoting ESG goals. The move would invalidate measures that the Consumer Financial Protection Bureau (CFPB) and other banking regulators initiated to improve regulation around the industry’s ESG efforts.

One of the key resolutions the Committee has its eye on is a CFPB rule capping credit card late fees at $8. While much of the banking industry is in favor of the resolution, saying that it would protect consumers who pay on time, critics argued that it would disproportionately impact low-income and underbanked families.

The House Financial Services Committee also has its eye on climate change in financial regulation. These resolutions are designed to ensure that banks are transparent about their environmental impact and are managing climate-related risks. The lack of current regulation in ESG has resulted in “green-washing” efforts in which financial services companies promote inflated or irrelevant metrics that provide end consumers the appearance that their company, product, or service is more environmentally friendly than it actually is.

These resolutions represent a significant effort by Republicans in Congress to nullify the Biden administration’s financial policies, including those related to environmental, social, and governance (ESG) issues. While they are questioned, However, the resolutions are unlikely to become law due to a lack of Republican votes to overturn a presidential veto.


Photo by Lauris Rozentāls

Silicon Valley Bank Collapse: One Year Later

Silicon Valley Bank Collapse: One Year Later

March 10th marked the one-year anniversary of the collapse of Silicon Valley Bank (SVB). While the event isn’t necessarily something to celebrate, it is a great time to reflect on what the industry has learned and how things have change.

Looking back on the aftermath of SVB’s liquidity crisis, we have seen shifts in behavior and strategy that are starting to reshape the landscape for both banks and fintechs. I had the privilege to speak with Law Helie, General Manager of Consumer Banking at nCino, to gain insights into these changes and how institutions are adapting to meet evolving consumer expectations and regulatory demands.

Finovate: We’re approaching the one-year anniversary of SVB’s liquidity crisis. In the past 12 months, how has the industry responded? Have you seen any changes in behavior from banks or fintechs?

Law Helie: Regardless of size, a consistent banking trend is the re-emphasis on building up deposits. After the liquidity crisis last year, banks became more risk-averse and leaned on their deposits as a shield against volatility.

Another trend is the shift to relationship banking via technology. Banks are leveraging cloud-based tools to unlock more data within their organization to better inform and tailor their services to customers for core offerings, including loans, CDs, high-yield savings and more. We expect intense competition around these services as banks prioritize opening multiple service streams with customers to deepen the relationship and hold onto deposits.

Finovate: How will banks approach their spend on fintech following the SVB crisis?

Helie: Expect banks’ spending on fintech tools to grow exponentially. This isn’t a new phenomenon, but the pace of acceleration since SVB is significant as banks seek ways to better compete in a crowded market.

Banks are deploying technology to help understand their cost of funds base, attract deposits, drive internal efficiencies and, most importantly, to help create a sense of stability. As we await more certainty from the Fed around economic forecasting, we expect to see an increase in tech spending, especially at a time when banks’ appetite for increasing efficiency continues to grow at a rapid pace.

Finovate: How about end consumers—both retail and commercial bank customers—have they changed their attitudes and behavior?

Helie: Post-SVB, end consumers in all lines of business are more aware and educated on deposit limit risks that come with over-exposure. Our FIs have told us that their customers are searching for ways to have more security, including wanting to know how they can limit their risk of exposure and how to structure their accounts for FDIC limits. In addition, some of our customers have incorporated the use of CDARS, a Certificate of Deposit Account Registry Service, that can help customers disperse funds into multiple accounts.

The overall attitude and behavior of end consumers is now that they need to pay attention to FDIC limits, disburse their deposits, and have an increased focus on their wealth management. This shift underscores a proactive approach among consumers toward safeguarding their financial assets.

Finovate: Given these behavioral and attitude shifts, how can banks and fintechs adapt to these changes?

Helie: Most banks have siloed systems, meaning there is no singular source of truth for their data. Yet customers don’t think this way – they look at their needs holistically. Serving these customers requires a client-centric model that is efficient and driven toward self-service.

And the more products a customer has with a bank, the stickier they are. In order to retain existing and new depository relationships, banks can best position themselves by providing a wide suite of banking offerings and services, in particular digital offerings.

Banks also have an opportunity to leverage fintechs to gather a 360-degree view of the customer, allowing them to understand what is going on across all accounts. With that information, banks can leverage relationship banking techniques to provide customers with the tailored products and services that they want and need.

Finovate: What impact has SVB’s liquidity crisis had on regulations so far and how are banks and fintechs responding?

Helie: Regulations have been put in place to try and mitigate the risk of another SVB collapse. Despite NYCB’s recent issues, we are not seeing the same level of concern spread to other financial institutions as it seems the public has a better understanding of the underlying reason for the issues NYCB is currently having.

Financial institutions are actively pursuing ways to strengthen their deposits bases by reviewing FDIC limits. Notably, some FIs have taken measures to impose restrictions on the maximum amount of cash that can be held in an account, aligning with the FDIC limit. Fintechs are helping FIs by not only providing the framework for streamlined experiences that help meet customer needs, but also allowing them to responsively acquire new funds for those customers looking to diversify their deposit base.

Finovate: Looking ahead, what advice do you have for banks and fintechs navigating the ever-competitive game of increasing deposits?

Helie: The market expects the Fed to reduce interest rates one-to-three times this year. Americans are waiting on the sidelines for better rates so that they can shop for refinancing or fresh loan opportunities.

Banks that are well-prepared have a tremendous opportunity to help people get a better handle on their finances and position themselves as a partner for life. Those that struggle to quickly evaluate inquiries or match competing offers could frustrate customers that want to take advantage of the improving environment.

Cloud-based tools that utilize data and AI to help banks evaluate a fresh loan or refinancing request quickly are at a tremendous advantage. Institutions that maintain the sleepier pace of the past year will be rapidly outpaced by their peers and they will have few opportunities to make up the gap.

What ChatGPT Got Wrong about Top 5 Fintech Trends of 2024

What ChatGPT Got Wrong about Top 5 Fintech Trends of 2024

I’ve received dozens of 2024 fintech trends prediction pitches in my email inbox over the past month. And while many of them are insightful, I wanted to see what our AI overlord ChatGPT had to say about the matter.

My prompt read, “What are your predictions for the top five newest and hottest trends in fintech for 2024?” Here is how the AI responded:

Predicting the exact trends for 2024 is speculative, but here are potential emerging trends in fintech:

  1. Embedded Finance: Further integration of financial services into non-financial platforms like e-commerce, SaaS, and marketplaces. This trend will offer users seamless access to financial products within their daily activities.
  2. Metaverse Finance: With the growing popularity of the metaverse, fintech might explore virtual currencies, digital assets, and decentralized finance (DeFi) solutions tailored for this space.
  3. AI-Powered Personalization: Enhanced AI-driven tools for hyper-personalized financial recommendations, wealth management, and banking services. AI will further analyze vast datasets to offer tailored financial advice.
  4. Climate and Sustainable Finance: Continued growth in green finance, impact investing, and ESG-driven financial products as consumers and investors prioritize sustainability.
  5. Regulatory Evolution: Fintechs navigating evolving regulations, especially around data privacy, digital currencies, and open banking. Compliance and adapting to regulatory changes will remain crucial.

As usual, ChatGPT not only did a pretty good job, but it also sounds pretty convincing. And while there are truly no blatant errors in the prediction, it could be better. Here’s what’s wrong or what’s missing in each of the five predictions.

Embedded finance

ChatGPT was spot on. It is quite obvious that this will be a big trend in 2024. Why? Because it’s a big trend right now. However, this is more of a continuation of a current trend rather than a new trend in 2024. Also, ChatGPT failed to mention the role that regulation will likely play in embedded finance next year, especially in the U.S. That’s because partner banks have become more wary to partner with fintechs after the FDIC issued a consent order to Cross River Bank, saying that it was involved in unsound banking practices. Where there is opportunity, there is liability.

Metaverse finance

ChatGPT was wrong. This is one trend that can be thrown away with all of those 2023 desk planners out there. The metaverse offered a fun distraction during the pandemic, when the industry was obsessed with moving all of a bank’s operations to digital channels. However, most consumers lack interest in moving their lives to the metaverse, and banks have realized that their investments in more traditional channels are more likely to pay off.

AI-powered personalization

This is another win for ChatGPT. However, personalization is not the only AI-powered aspect of banking and fintech that will surge in 2024. Many organizations are now turning toward generative AI, which has the potential to produce creative outputs for generating investment strategies, designing financial products, building marketing campaigns, simulating data to predict market movements, simulating economic scenarios, or stress-testing financial systems.

Climate and Sustainable Finance

While I want to believe ChatGPT on this prediction, I wouldn’t list it among the top five trends for 2024. There are two major reasons why sustainable finance will take a backseat (though not disappear) next year. First, the high cost of capital has both banks and fintechs searching for new revenue opportunities. Given this high interest rate environment, firms are more focused on direct cost-saving and revenue growth initiatives such as AI. Second, in many geographies, regulation has not caught up with sustainability initiatives. This lack of regulation and industry standards makes it difficult for organizations to pose definitive claims about what they are doing for the environment.

Regulatory evolution

This is absolutely among the top trends I have my eye on for 2024. Again, this is a continuation of a current trend and not a new development, but it will remain at the forefront in fintech next year. ChatGPT cited regulatory changes across data privacy, digital currencies, and open banking. In regards to open banking, the CFPB released its notice of proposed rulemaking to implement Section 1033 of Dodd-Frank earlier this year and made clear that it will issue the final regulation in the fall of 2024.

One piece that ChatGPT left off its list of anticipated regulatory changes is the formalization of rules around buy now, pay later (BNPL) companies. As consumers rely on BNPL payment technologies as an alternative to traditional credit models, regulators in both the U.S. and the U.K. have announced their intent to formalize regulation in the space.


Photo by Matheus Bertelli

When the CFPB States Banks Cannot Charge for “Basic” Customer Service

When the CFPB States Banks Cannot Charge for “Basic” Customer Service

The Consumer Financial Protection Bureau (CFPB) issued its first advisory opinion offering guidance on section 1034(c) of the Consumer Financial Protection Act (CFPA), which originally became effective in 2011. Section 1034(c) requires banks to reply for consumer requests for information and not charge them for customer service responses regarding their bank account. The CFPB calls charges such as these “junk fees.”

The issue stems from instances when the consumer needs to gather basic account information required for them to fix problems with their account or manage their finances. With today’s advisory opinion, the CFPB is seeking to stop large banks for charging their customers for requesting essential information they are entitled to under federal law. These “reasonable requests” include asking for original account agreements or information about recurring withdrawals from an account.

“While small relationship banks pride themselves on customer service, many large banks erect obstacle courses and impose junk fees to answer basic questions,” said CFPB Director Rohit Chopra. “While the biggest banks have abandoned the relationship banking model, federal law still requires them to answer certain customer inquiries completely, accurately, and in a timely manner.”

Who is impacted

The opinion applies to insured depository institutions and credit unions that offer or provide consumer financial products or services and that have total assets of more than $10 billion, as well as their affiliates.

What does it require

Banks and credit unions must comply with consumers’ requests for information regarding a financial product or service that they obtained from the institution. This includes supporting written documentation regarding customer accounts.

Why now

Because many households do not have a single, personal banker they can turn to for answers, they are often subject to phone trees and AI-powered chatbots to find information. As more banks attempt to save costs by swapping human agents for generative-AI-powered bots, some consumers may have to spend extra time sorting through irrelevant material and waiting on hold to get the answer they need.

“Large banks and credit unions possess information that is vital to meet these customer needs,” the advisory opinion states. “Too often, however, it can be difficult and time consuming for individual consumers to obtain a clear answer to questions or resolve an account issue.”

What is not included

While consumers have a right to receive information about their account, there are some expections. Banks and credit unions do not need to offer:

  • Confidential information such as an algorithm used to derive credit or risk scores
  • Information collected for the purpose of preventing fraud or money laundering
  • Information required to be kept confidential by law
  • Any nonpublic information, including confidential supervisory information

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Citizens Bank of Edmond Goes National

Citizens Bank of Edmond Goes National

Citizens Bank of Edmond has a single branch located in Oklahoma– what many people consider a “fly over state.” The town of Edmond, where the building is located, boasts a population of just under 100,000 people. That’s not stopping President and CEO Jill Castilla from pursuing growth, however.

Castilla announced today that her bank– with $400 million under management and just 55 employees– is taking Citizens Bank of Edmond national. Now, U.S. citizens across the country can sign up for a retail bank account at Citizens Bank of Edmond. The move broadens the bank’s reach to around 300 million people.

“In an unprecedented 72 day timeline to implementation, Citizens proves that small banks can be nimble, fast, thorough, sophisticated and still deliver a George Bailey-like experience,” said Castilla in an announcement on LinkedIn. “We love leading the way for other community banks to stay relevant for decades to come!”

Powering the launch is digital banking technology company Narmi. Founded in 2016 by former bankers Nikhil Lakhanpal and Chris Griffin, Narmi has a mission to offer financial institutions the best digital banking platform in the industry. The New York-based company offers both retail and commercial accounts, as well as a digital account opening solution that takes only two minutes and 13 seconds to complete.

Narmi, which has amassed $55 million in funding, counts Radius Bank (now Lending Club), Greater Alliance Federal Credit Union, Berkshire Bank, Freedom Credit Union, and more among its clients.

By opening its digital doors to everyone in the U.S., Citizens Bank of Edmond is breaking down geographical barriers. This shift toward “affinity banking” or “identity-based banking” will enable Citizens Bank of Edmond to take advantage of the brand identity and recognition it has spent the past few years building.

During the pandemic, the bank leaned hard into its focus on community and the small businesses that make up the community. For example, Castilla frequently shared her phone number on public channels as a resource for those in need. She also contacted all of the bank’s business customers to determine their main areas of stress. And when the bank had to close its lobby, its employees met customers at the curb to schedule time slots to serve its customers and maintain a personal touch.

It will be interesting to see how Citizens Bank of Edmond plans to maintain that level of personal touch while scaling up its accounts. Given Castilla’s fastidious determination, however, I do not envision the bank will have an issue maintaining its reputation of offering a top-notch customer experience. To hear Castilla talk about customer experience in person, come to FinovateFall next month and check out her panel.

What Banks Can Learn from Toast’s 99 Cent Fee

What Banks Can Learn from Toast’s 99 Cent Fee

Point-of-sale (POS) and restaurant management platform Toast unveiled recently that it is rolling out a new fee. At only $0.99, the new fee doesn’t sound particularly problematic initially. Many of the technology provider’s customers, however, are not happy. And looking deeper into the issue, it’s easy to see why.

The fee

Toast is imposing the new fee to the end customers who make purchases of $10 or more on online Toast POS systems. The charge will appear under the “taxes and fees” line item. According to the Boston Globe, if a consumer clicks to see more information, they will see the charge listed as an “order processing fee” that Toast explains is “Set by Toast to help provide affordable digital ordering services for local restaurants.”

Circumventing their merchant client and charging the end consumer directly not only places strain on a restaurant’s business relationship with Toast, but it is also likely to strain the end customer’s relationship with the restaurant. Many have had to increase menu prices over the past few years because of inflation, and they have had to work hard to pay their workforce a competitive wage while not driving away customers with higher meal prices. Toast’s move is certain to exacerbate this.

There has already been much insight into why publicly listed Toast is doing this from a business perspective. The company has yet to become profitable and it’s stock price is down 61% since its 2021 IPO. With 85,000 merchants, Toast is sure to benefit financially from the new fee. Whether it will be enough to turn the company profitable is yet to be seen.

The fee doesn’t take effect nationwide until July 10, so the fallout is yet to be seen. So what can banks learn from this?

The lesson

Banks need to maintain tight control of the customer experience. With the “as-a-service” model taking off in banking, it makes sense that banks are leveraging third party technologies to create efficiencies and focus on their core product. There’s nothing wrong with using third party providers to help create a better user experience, build out a product set, or create a more secure environment. However, if there is a flaw that is the fault of the third party provider, it is ultimately the bank’s reputation that is on the line– not that of the third party.

Prevention

Preventing the fallout of a rogue fintech partnership comes down to vetting the third party. It’s important that banks do their research by talking with other customers of the third party to garner feedback or run through customer scenarios to ensure optimal outcomes in all cases. Banks should also protect themselves by not locking themselves into a rigorous or limited contract.

Ultimately, banks are in business to serve the customer, and if a third party is ruining that relationship, it’s time for the bank to look elsewhere to suit their needs instead of sacrificing the customer experience.

Looking at Toast’s move, it’s difficult to say how (or if) the move will impact user behavior. When asked about potential customer reactions, Dustin Magaziner, CEO of PayBright, said, “I actually don’t think this will impact sales or customer relationships much. Many customers are accustomed to paying additional fees these days. However, I do think the angle to review this from is the lost revenue for the business owner. If a merchant runs 1000 online sales per month, it’s $1,000 the merchant is essentially not earning.”


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Small Move, Big Impact: Plaid’s API Migration Paves the Way for U.S. Open Banking Revolution

Small Move, Big Impact: Plaid’s API Migration Paves the Way for U.S. Open Banking Revolution

Financial infrastructure company Plaid made a relatively quiet announcement last week that will have a big impact on open banking in the U.S. The California-based company unveiled that it has migrated 100% of its traffic to APIs for major financial institutions, including Capital One, JPMorgan Chase, USAA, Wells Fargo, and others.

Taken at face value, this announcement appears to be nothing more than a fintech adding new bank clients. Looking deeper, however, there are three significant aspects of Plaid migrating its traffic to the banks’ APIs.

First, today’s move shows banks’ shifts in attitude toward open banking. Because the U.S. does not have regulation surrounding open banking, many U.S. banks don’t have the motivation to make consumers’ financial data open to third parties or don’t want to deal with the security implications that opening up consumers’ data to third parties may have. Additionally, in some cases, the banks do not want to make consumers’ data available to third party applications because the banks believe that they own the consumers’ data– or at least believe that they own the customer relationship.

The second significant impact of Plaid’s recent move is that it means that third party apps won’t need to rely on screen scraping to retrieve consumers’ data. The practice of screen scraping in financial services is less than ideal for multiple reasons, including:

  1. It requires consumers to share their bank login credentials with a third party, which may not have the same level of security as a bank.
  2. Since screen scraping extracts data based on the visual elements of a website, if the bank redesigns its website or changes the layout, it can result in inaccurate data retrieval.
  3. Screen scraping simulates user actions and requires a response from the bank’s website, which may slow the performance of the bank’s website, especially if multiple apps are screen scraping at once.
  4. Because screen scraping is essentially unauthorized access to a bank’s systems, the act of doing so may violate a bank’s terms of service.

As for the third impact– now that Plaid is working with the four aforementioned major U.S. banks to migrate traffic to APIs, it sends a signal to smaller banks, credit unions, and community financial institutions, which are more likely to follow suit. Potentially expediting the need for other financial institutions to jump on board, Plaid has also signed agreements with RBC, Citibank, and M&T, which will be migrating Plaid’s traffic to their APIs in the coming months.

“Our goal is to remove the need to rely on screen scraping in order for consumers to use the apps and services they want, and the momentum across our API integrations will help the industry get there faster,” Plaid Head of U.S. Financial Institution Partnerships Christy Sunquist said in a company blog post.

Despite the significance of this month’s announcement, there is still much work to be done. Some U.S. banks, such as PNC, are notorious for their unwillingness to work with Plaid, in essence taking a “closed banking” approach. Such attitudes may not prove beneficial in the long run, however, as many of the bank’s customers feel they are being shut out from essential third-party financial tools.


Photo by Jamar Penny on Unsplash