Financial Wellness: How the Digital Shift In Asia Has Created Opportunities to Better Serve The Underserved

Financial Wellness: How the Digital Shift In Asia Has Created Opportunities to Better Serve The Underserved

Mario Aquino, Founder and Managing Partner of FutureLabs Ventures, looks back at FinovateAsia Digital, and the panel on Financial Wellness: How the Digital Shift In Asia Has Created Opportunities to Better Serve The Underserved, to share his key takeaways and thoughts for the future of financial wellness.

Last month I joined a distinguished panel of speakers, including Ryan Jonghoon Kim (Group Chief Digital Officer, FWD Insurance), Lotte Schou Zibell (Regional Director, Asian Development Bank (ADB), Ankit Shrivastava (Director Digital Product, Aegon Asia), Yinglan Tan (Founding Managing Partner, Insignia Ventures Partners), and Amran Hassan (Chief Executive Officer, Etiqa Insurance and Takaful). We explored 4 questions:

  1. What does financial wellness and serving the underserved mean to each organisation?
  2. What are the latest exciting innovations across the payments/remittance, lending and insurance landscapes?
  3. What are the key challenges to increase adoption of new solutions (including having a financial identity, financial literacy) and what is the impact of Covid on this?
  4. Where are the next big opportunities and areas of impact? — as the focus moves from remittances to lending & insurance solutions and, even more broadly, goes beyond financial services to include HealthTech, EduTech & ESG solutions that benefit the underserved.

It is not my intent of this article to reiterate the full content of our session, instead I would like to focus on sharing my 3 key takeaways about Asia, the diversity and nuances it presents.

1. A quarter of a trillion in new GDP value can be created through the scale of the unbanked opportunity available in Asia

The scale of opportunity to better serve the underserved is enormous. There are 1.7B (30%) unbanked adults globally, out of which 2/3 of them own a mobile phone that could access financial services. 658M of the unbanked population live in Asia. 200M of them are expected to join an exponentially growing middle class by 2030. To provide a sense of scale of the opportunity that lies ahead, it can be estimated that if a portion of this population is converted to a banked population, a quarter of a trillion in new GDP value can be created. At FutureLabs Ventures, serving the underserved is one of our three megatrends we focus on — we call this “serving the next 1 Billion” – which is a tremendous opportunity to do well by doing good.

“Serving the next 1 Billion” – can be a great way to do well by doing good.

While the opportunity is incredibly big, there are no doubt various challenges to unlock it. These range from reaching the unbanked (especially where there is no electricity), financial identity and literacy, to fraudulent activities. One of the areas that is being widely studied by Aegon Asia, a financial services company, as shared by Ankit, is the right ecosystem to reach the unbanked, and a question being asked is ‘would digital or physical solutions be more effective for this group?’. That being said, the increase in smartphones is making access easier — and it is a trend that is only going to improve.

2. Covid-19 is a great catalyst to change consumer behaviours and leverage on the help of a broader ecosystem to create effective solution for the underserved

A significant shift in consumer behavior has been seen as a result of Covid-19, primarily in the adoption of digital non-cash payments. During the initial outbreak period, the World Health Organisation (WHO)
came up with guidelines encouraging contactless payments as a measure to curb the spread of the virus. The psychological fear set in created more willingness in merchants to accept non-cash payments and use channels such as Instagram, QR Pay, E-wallets while absorbing any transaction cost for the transfer.

In our panel discussion, Amran confirmed that in markets like Malaysia, he believes this consumer behavior will stick as merchants realize the benefits from digital payments. But, in order for these consumer behaviors to continue to be adopted by the unbanked/underserved, a concerted collaboration among all ecosystem players is needed — central banks, governments, fintechs and large corporates — in order to bring to market targeted solutions that address real pain points and are interoperable. As Lotte well emphasised during our conversation, there are two critical aspects to be addressed in the process. Firstly, the basic rails for financial access – from digital identity to financial literacy; and secondly, interoperability and data protection need to be integrated right from the outset to encourage broader adoption and impact vs. the proliferation of an sub-scale set of individual solutions that don’t work with each other. If we are able to achieve this broader ecosystem collaboration, we would have put the setting for real impact at scale — where individual creativity and entrepreneurship is encouraged, but within an ecosystem that allows scale, competition as well as collaboration.

3. Financial Inclusion is not a means to an end, but rather a means to create access to Healthcare, Education and other Services

Financial access has a key role to play in day-to-day living and facilitating individuals in everything from long-term goals to unexpected emergencies. Overtime, individuals with financial access are more likely to use the access to invest in education, health, weather financial shocks and improve their overall quality of life.

As Ying Lan also shared, I truly believe there is an ever greater realization and awareness of the consequent positive effects that financial inclusion in Asia can create. These are new and sizeable customer segments that can generate new business opportunities for corporates and start-ups.

It would be wonderful to continue to see a high and close collaboration among all ecosystem participants — entrepreneurs, investors, banks, corporates and large tech firms — to unlock these opportunities and to do well while doing good!

4 Themes from a Full Week of Asia-Focused Fintech

4 Themes from a Full Week of Asia-Focused Fintech

Last week we held Finovate’s first-ever fully digital event. And while the networking hall looked a little different this year, the quality of the discussions remained the same.

The event took place over the course of five days and focused on key trends within the fintech industry, including AI, lending, blockchain, and regtech. One overarching theme– COVID-19 and the shadow it casts over the entire industry– pulsed throughout each discussion.

Given this global turn of events, there is a lot to talk about in financial services. And while some of the themes appear to be the same as last year (customer experience, for example), we now have an entirely new way of looking at things.

With that in mind, below is my take on the top themes at FinovateAsia last week:

Digitization

COVID-19 has brought with it the need for many companies to move online. The financial services sector is no exception. Many discussions examined the do-or-die need for banks and fintechs to digitize their operations as much as possible.

The takeaway
Digitization is no longer an option. And in order to attract new customers, firms must not only fully digitize the user experience; they must humanize it.

New opportunities

New challenges always bring new opportunities, and the coronavirus is no exception. Many discussions at the event agreed that there will be clear winners and losers that result after this crisis.

The takeaway
Those who continue on with “business as usual” will not only lose customers, but will also miss out on potential new areas of expansion that will result from the public health crisis and economic downturn.

Customer centricity looks different but is still core

Last year everyone was talking about focusing on the customer experience. And while discussions are quite different this year, many speakers brought up the need for customer centricity. They pointed out that shifting the focus to the customer will help preserve the client relationship, which is always cheaper than acquiring new ones.

The takeaway
Even if you were previously an expert on customer centricity, it’s time to re-think your strategy. It’s more crucial than ever for banks and fintechs to meet clients’ needs, and much of that revolves around offering a digital-first approach.

One continent, many differences

One topic that arose multiple times throughout the conference was a reminder of diversity within the Asian continent. Not only does each country offer varying challenges and opportunities, but also regions within each country are equally diverse. Many of these differences are not only due to culture, but are also the result of governmental intervention and regulations.

The takeaway
Though it may be challenging to conduct business across borders because of the difficulty in dealing with a myriad of regulatory hurdles, each region offers a different opportunity.

Regardless of what the biggest trends of FinovateAsia were, one thing remained clear: there is work to be done.


Photo by Jordan Graff on Unsplash

FinovateAsia: Innovation in Customer Experience, Regtech, and Financial Crime

FinovateAsia: Innovation in Customer Experience, Regtech, and Financial Crime

How have customer expectations changed as financial services companies around the world rush to embrace digital transformation? How can technology be leveraged to provide more personalized financial solutions without violating privacy or adding unnecessary complexity? What is the role of digital identity technology in making the online and mobile worlds safer places for all of us to work and live?

On our final day of FinovateAsia Digital, these are some of the questions our fintech industry experts answered – often with surprising responses. From the rise of “the offer you can’t refuse” in customer experience to negotiating between the helping hand of government and its ever-present regulatory arms, our experts bring a wealth of experience and insight into fintech’s most urgent themes.

If you missed any of the conversation from FinovateAsia Digital this week, then you’re in luck. You can still register and gain access to an entire week worth of informed commentary and lively discussion on the biggest trends shaping fintech in Asia.


On the opportunities in digital and the rise of new customer expectations

I think if you look at what happened in the first few months of this year, I tend to call this the biggest digital training course the world has ever seen. We had to turn to digital for every aspect in our life. And we learned the benefits of digital, like working from home. Sometimes it’s really fun and sometimes it’s really challenging. But it’s part of our day-to-day life and it won’t disappear soon.

I think we’re at the beginning of a new phase of customer experience. Customer expectations will change. I think that in the last ten years, we mainly saw an evolution of digital convenience, and many companies understood that and became really big because of that. I think that situation has matured. In my opinion, we’re at the beginning of a new curve, of new customer expectations that will be formed thanks to new technologies like AI, IoT, 5G, quantum computing, robotics, the general purpose technologies … But it’s not going to just be technology that drives new customer expectations, it will also going to be personal dreams and wishes, and also the challenges the world will be facing.

-Steven Van Belleghem, Author, Customers The Day After Tomorrow


On leveraging advanced technologies to deliver more personalized solutions

I’m a techie. And that’s true for the rest of our team. We love our algorithms, our data models. And one of the things we’ve learned is that sometimes (with) personalization, the best one (solution), the most engaging one, does not come from the most clever models that you come up with, but instead comes from fairly simple rules. So it should not be underestimated: you should not fall in love with your beautiful, artificial intelligence and data science models to the detriment of simplicity, because sometimes simplicity is what is bringing the most engaging content.

Another (lesson) we learned as well very early on is to make sure that customers and users are in control. And that whatever bite-sized, personalized piece of content you are delivering to them is going to give them them the option to say “stop” or “give me more” or “give me less often” … (to put them) in control of that feed of information they are receiving.

–Olivier Berthier, CEO and Co-founder, Moneythor


On the challenge of providing digital identity solutions in an increasingly globalized world

If I was to look at the way that digital identity is changing the landscape, I think actually what we’re seeing at the moment is really the proliferation of a lot of intermediating layers. So there is quite a number of different platforms that are evolving, platform players that are actually doing a lot of the heavy lifting for a lot of the companies in the fintech space. So whether you might be talking about somebody like Onfido or any of their competitors, there’s been this whole big wellspring of different types of companies that are actually doing that integration work.


And I think they have been carrying off the back of a lot of the actual governmental work that’s been happening to come up with different digital identity models. These are very complex problems, but I think given that the last decade or so, a lot of trade has been increasingly globalized, payments have been increasingly globalized, it’s become very difficult for people to keep pace with the change of all of these different governments coming up with different types of systems and experimenting.

–Danielle Szetho, Fintech Client Advisory, Standard Chartered Bank


Available On Demand for five days after the end of the conference week, FinovateAsia Digital is a unique opportunity for those interested in learning more about fintech in the Asia-Pacific region. Browse our all-digital presentations, interviews, and discussions; network with fellow attendees; and gain key insights into the trends driving fintech innovation in critical, emerging markets. Visit our FinovateAsia Digital Hub and register today.


Photo by Matthew Simmonds from Pexels

FinovateAsia: Finding Opportunities in Emerging Markets and Financial Inclusion

FinovateAsia: Finding Opportunities in Emerging Markets and Financial Inclusion

Day Four of FinovateAsia Digital focused on two issues that have only become more pressing in recent months: the role of emerging markets as sources of innovation and new markets in fintech, and the rise of financial inclusion as a moral – as opposed to simply economic – imperative.

For many entrepreneurs, corporate leaders, and consumers the fact that these themes have come to the forefront in 2020 is bittersweet. Global interconnectivity is now challenged by coronavirus-fighting lockdowns and quarantines. Efforts to bring more diverse voices to the fintech industry – and to bring the benefits of financial technology to more people – will put additional pressure on companies and entrepreneurs who are already negotiating technological disruption, increased competition, and economic uncertainty.

Here are some of the highlights from the fourth day of our all-digital conference. Visit our FinovateAsia Digital hub and register today to join us for hours of live and On Demand access to more insightful commentary on the trends shaping fintech innovation in the Asia-Pacific region.


On the importance of technology as a tool in advancing financial inclusion around the world

How can we use technology to include more people in the formal financial system? How can we reduce (the number of) unbanked and underbanked? Perhaps by 50% or more by 2022?

Half of the world’s unbanked adults reside in Asia. And there are more women than men who are unbanked. We can use technology to change that. Some of the top reasons for not having an account in a financial institution include: not having enough money, it costs too much to open an account; it’s too far to get to a branch; there’s not enough or insufficient documentation to prove you are who you say you are; or a lack of trust. A lot of these can be resolved with the proper business models, value proposition, and technology.

–Theodora Lau, Founder, Unconventional Ventures


On the biggest challenge Singapore faces in maximizing its opportunity as an international fintech hub

For us, for Singapore in particular, I think the ability for the cross-border business activity to start to pick up again (is key). Clearly during COVID-19 elements of that would have slowed down. So at the moment most countries are thinking about how do we get our domestic market back in shape again.

And the way that Singapore (sees it) – and I think this is a view from quite a few countries, not just around the region, but around the world – is if we start to think just domestically, then we miss a big trick here in terms of real growth and that will materially impact GDP. And so you have to start thinking about things as collections of countries, as regions, as a world. Because that way, if we all kind of plug together, we can stand up together rather than the opposite of that where everyone becomes a bit more nationalistic, the barriers come up, and we all end up a little bit worse off in terms of business activity.

–Pat Patel, Principal Executive Officer, Monetary Authority of Singapore


On the role of readiness and the public sector in helping the fintech industry survive COVID-19

It’s a difficult time to be a fintech, but when you look at the various different aspects that make this challenging, with collaboration, sales, these are things that many successful fintechs have had in place in southeast Asia for many years – and indeed globally.

We’ve been talking to a number of B2B fintech companies that are doing very well in the roboadvisor space, in the payments space. It’s one of those areas that, before COVID-19 started, you really needed to be ready for it. And after COVID-19, it’s even more important to have those collaboration tools and remote sales tools in place.

–Zennon Kapron, Founder & Director, Kapronasia


Available both live (Singapore time) and On Demand during the conference week, FinovateAsia Digital is a unique opportunity for those interested in learning more about fintech in the Asia-Pacific region. Browse our all-digital presentations, interviews, and discussions; network with fellow attendees; and gain key insights into the trends driving fintech innovation in critical, emerging markets. Visit our FinovateAsia Digital Hub and register today.


Photo by Soulful Pizza from Pexels

FinovateAsia: Innovation in Wealth Management; New Players in Lending

FinovateAsia: Innovation in Wealth Management; New Players in Lending

From the arrival of disruption to the shores of the wealth management industry to the eagerness of Asia’s large e-commerce platforms to bring credit to the region’s overlooked consumers and small businesses, Day Three of FinovateAsia Digital continues to provide some of the most insightful commentary on fintech trends in the Asia-Pacific region. Today we share some of the highlights from the third day of our online conference.

Our all-digital event, FinovateAsia Digital, continues all week. Join us live or On Demand and access hours of insightful commentary and conversation on the trends shaping fintech innovation in the Asia-Pacific region. Visit our FinovateAsia Digital hub and register today.


On fintech’s role in creating value at a time of change in the wealth management industry

Connectivity to fintechs is often a high priority when asked to create new and additional value to the client’s overall proposition. When I was a panelist at Finovate in Berlin back in February, I noticed there were few fintechs representing asset management – which is surprising given the tens of trillions of assets which impact every single one of us whether you are investing yourself or someone does it on your behalf.

Why was this sector late to the disruption party? Or was it happening without us noticing? Little did any of us know that, in the following months, asset management, like many other sectors, would experience an acceleration in embracing change and wonder about its relevance and role in the Now and the Next Normal.

— Simone Vroegop, Head of Strategic Partnerships for FinTech, Brown Brothers Harriman


On key insights from case studies in the optimization of fintech solutions in the cloud

You want to be very disciplined when you look at your online architecture, your solution, or any cloud provider’s platform. You don’t want to get distracted by a lot of existing native services, or third party services. That’s great. That’s the nature of the cloud. But you have to be very disciplined, and every time you introduce a component, you have to rationalize it, why you need it, and how to keep this new component that you’re going to introduce as reliable and as efficient as possible.

You also have to have a very rigorous test plan in place. You don’t exercise this plan toward the end, when you have built everything. That could be too late. You want to start doing some of these rigorous tests early on, using either a prototype or proof of concept, so you can mimic some of your market conditions plus your system conditions.

–Harry Tong, Senior Solutions Architect, InterSystems Corporation


On the importance of large e-commerce platforms in Asia’s digital lending landscape

Micro, small, and medium enterprises have traditionally struggled to access capital. Many lack an existing banking relationship or detailed financial record. And obviously incumbent banks in China favor corporate lending as smaller businesses fail to meet their credit check standards. Again, the larger e-commerce platforms have been enthusiastically filling the gap left by inadequate lending from incumbents. And by avoiding all those traditional evaluation processes that require substantial credit history, in favor of more data-based appraisals, platforms have demonstrated to incumbents that they must reform if they wish to compete across that sector of lending and to bring that experience to more businesses.

In rapidly growing countries with populations the size of China’s or India’s, the ability to lend vast sums of money to millions of SMEs places those platforms in a position of really significant power. How incumbents respond to this shift will determine the future of lending in this whole region.

–Louise Beaumont, Chair, Smart Data, Open Banking & Payments Working Groups, techUK


Available both live (Singapore time) and On Demand during the conference week, FinovateAsia Digital is a unique opportunity for those interested in learning more about fintech in the Asia-Pacific region. Browse our all-digital presentations, interviews, and discussions; network with fellow attendees; and gain key insights into the trends driving fintech innovation in critical, emerging markets. Visit our FinovateAsia Digital Hub and register today.


Photo by ALAMEEN A-DAE from Pexels

FinovateAsia: Digital Payments, Financial Services, and FutureTech

FinovateAsia: Digital Payments, Financial Services, and FutureTech

The second day of FinovateAsia Digital focused on a pair of themes – digital payments and futuretech – that are increasingly intertwined. Both offer solutions to the challenge of liberating consumers and communities from their “cash addiction” by combining industrial applications of the Internet of Things with the processes of the financial services industry. It is clear that the nexus of payments and advanced, enabling technologies is one of the key frontiers of fintech innovation today.

Below are a few insights and observations on these topics from our speakers on Day Two of our conference. And remember, to join our all-digital event – live or On Demand – visit our FinovateAsia Digital hub to register and begin enjoying all the content we have to offer.


On the persistence of cash, and the urgency to bring alternatives to communities that rely on cash

The newspapers are full of stories about how some communities are being left without ATMs, and people are finding it hard to access cash. You can see why that is because as the number of cash transactions falls, the cost of cash infrastructure – not just ATMs, but every shop with its tills and counting up cash and depositing it and vans full of cash driving around all over the place to fill up the ATMs, security guards – all of that infrastructure falls on fewer and fewer transactions, so the per transaction costs goes up.

So how to you protect people who need to work in cash? Well, (innovation in ATMs) seems to me to be an expensive way to do it. The alternative would be to find ways of moving them away from cash, not finding ever more expensive ways of allowing them to continue their cash habit. It’s the people who are trapped in a cash economy that face the highest transaction costs anyway.

–David Birch, Director of Innovation, Consult Hyperion


On the value of artificial intelligence to those business leaders who have implemented the technology

Thirty percent of the (business) leaders who have adopted and integrated artificial intelligence into their business models are very convinced that AI will deliver (on) their core strategic business decisions. So, in other words, 30% of those who have already deployed artificial intelligence believe that artificial intelligence must sit at the core of their deliverables in business strategy.

45% of these leaders invest three times more in this type of technology than the late adopters or the laggards. And 7% of the leaders record more revenues and savings than the late adopters of this technology. So as you can see, these numbers speak volumes. It’s also interesting to understand that these numbers compound over time. And the speed of compounding this growth and acceleration will be translated in a higher market share, better customer deliverables, and improved market reach in different jurisdictions. In other words: stronger business.

— Clara Durodié, Chief Executive, Cognitive Finance Group


On the enabling power of the Internet of Things and Industry 4.0 for payments and other financial services

Once we have the ability to connect devices and large industrial systems into financial services we suddenly have interesting opportunities, for example, in enabling real-time payments and machine-to-machine payments. So we are talking about creating a payment ecosystem and financing capabilities based on data streams and digital representations of physical assets in the industrial landscape.

This, of course, opens up a lot of questions. We need to think about, first and foremost, the trust model that has to be established. For example, when you create a digital representation of a physical asset, if we want to give that asset or a machine a payment capability where they are able to exchange value with other machines, we have to define a structure for a machine identity. You could almost argue that we need to establish a “Know Your Machine” process instead of a “Know Your Customer” process.

– Ville Sointu, Head of Emerging Technologies, Nordea Bank


Available both live (Singapore time) and On Demand during the conference week, FinovateAsia Digital is a unique opportunity for those interested in learning more about fintech in the Asia-Pacific region. Browse our all-digital presentations, interviews, and discussions; network with fellow attendees; and gain key insights into the trends driving fintech innovation in critical, emerging markets. Visit our FinovateAsia Digital Hub and register today.


Photo by Addie from Pexels

FinovateAsia Digital: Startups, Social Distance, and Digital Transformation

FinovateAsia Digital: Startups, Social Distance, and Digital Transformation

How has COVID-19 affected fintechs in the Asia-Pacific region and their ability to grow and expand into new channels and new markets? Who is better positioned – fintechs or banks – when it comes to managing the global health pandemic? What role does the public sector play in supporting fintech innovation in the different countries of the region, and how has the coronavirus impacted those relationships?

In keynote addresses, fireside chats, and roundtables, our fintech experts and analysts began FinovateAsia Digital today with the topic that is most central to everyone fintech right now: what can the fintech industry do now to best prepare for the “New Normal” on the other side of COVID-19?

With a focus on startups and digital transformation, here are a few highlights from some of the day’s conversations from our first, all-digital, Finovate conference. To join us live – or to watch the program On Demand during the conference week – visit our FinovateAsia Digital Hub to register.


On forming partnerships and building relationships between startups and incumbents at a time of social distancing

For us the pre-dominant fact was that we had to move everything online for the very first time. We have always run our programs face-to-face. This is where we believe innovation and magic happens: when people are in the same room and brainstorm together. This has been a great challenge to show our corporates and our startups that this is possible online as well.

It does require a bit more structuring, so that has been keeping us busy as the incubator management team. It’s something we have been focusing on for quite some time: to identify what are the right tools that we are going to use that both engage the startups and the corporates. (Many startups) typically can access Zoom and all those tools. But our corporate partners on the other hand have a bit more of a challenge to bring their businesses online – or even to communicate online.

–Lisa Schroeder, Operations and Progamme Lead, F10


On crisis presenting opportunity for fintechs in Asia and how these companies rose to the challenge

If fintech every had a “moment” in its life, it is now, in this crisis. Because the whole fintech narrative has been: we can deal with situations, crises, far better than traditional, incumbent banks because we have technology, we can interact with the consumer more directly, we have algorithms which can understand risk better … Now we had a perfect storm to go and look at all possible stress scenarios and find a way to serve the consumer the best. So from a fintech standpoint, they had a perfect environment to go and succeed. And we saw very strong evidence of such in Asia.

If I look at the growth of e-payment services … if I look at the demand (from) people who are looking for lending from alternative platforms – it just went through the roof … There are other data points which strongly show that if you are a fintech and you have a mature product during the crisis, you tend to gain a lot. For example, the graph of fintech investment in Singapore from April, May, and June went up like a hockey stick. And the biggest beneficiaries of these investments are the fintechs which are serving the small and medium enterprise, and the fintechs that are helping banks digitize faster.

–Sopnendu Mohanty, Chief FinTech Officer, Monetary Authority of Singapore


On how the global health pandemic signals a shift in the pace of digital change in fintech

Traditional financial institutions are moving toward a collaborative, partnering, co-creation model, where they are partnering with the startup companies. And this partnership is a bit like a parent and a child. The parent, which is the financial firm, wants resilience, reliability, security, stability. The child wants to change the world, it wants challenge everything, it wants to kick down the walls and break down barriers and do everything differently because they want the world to change. And it is changing, because “the parent” is now having to work with “the child” in order to do things differently.

And that’s where this world of fintech today is really interesting because it’s not a simple one. It’s one where the mentor is the traditional financial firm who’s investing in the disruptor, which is the new startup technology firm. And the coronavirus pandemic has actually turbocharged (the) change, because traditional financial firms that were prevaricating and thinking about “maybe we should do more on digital” have been forced to suddenly overnight wake up and do digital.

–Chris Skinner, Author, theFinanser, and Doing Digital: Lessons from Leaders


Available both live (Singapore time) and On Demand during the conference week, FinovateAsia Digital is a unique opportunity for those interested in learning more about fintech in the Asia-Pacific region. Browse our all-digital presentations, interviews, and discussions; network with fellow attendees; and gain key insights into the trends driving fintech innovation in critical, emerging markets. Visit our FinovateAsia Digital Hub and register today.


Photo by Alaric Sim from Pexels

What Can Fintechs Do to Compete with the Apple Card

What Can Fintechs Do to Compete with the Apple Card

Some of the biggest disruptions in financial services are coming from some of the least likely places. The challenger bank revolution, for one, is bringing new levels of competition to “old” finance.

The rise of challenger banks will be one of chief topics of our upcoming, all-digital FinovateAsia event next month. Helping drive that conversation will be Araminta Robertson of Mint Studios, a speaker, podcaster, and fintech writer who will moderate our Challenger Bank Power Panel on July 6th.

By way of introduction, we’ve invited Ms. Robertson to address another disruptive elephant in the financial services room: the rise of financial services offerings from popular technology companies with deep pockets and powerful brands.


Everyone working in the financial sector held their breath when Apple announced it was releasing a credit card.

Araminta Robertson

People have been discussing for years when the Big Tech companies will enter the world of financial service. In 2019, it became true. Apple released a credit card in the U.S. that allows you to sign up through your phone, connects with all your Apple devices and offers 2% cashback on transactions. Customers can immediately start using their Apple Card and even use the balance to send money to friends and family members. On top of that, customers can track all their spending on their phone and aren’t charged any late fees, international fees or general accounts fees.

How fintechs can compete with Apple

Fintechs, specifically challenger banks, are going to have to find new ways to up their game. Although some may not need to compete directly with Apple just yet (the Apple Card is only available in the U.S.), fintechs should start looking at strategies that will prepare them for a much more ambitious market. This is because Apple will soon be setting the bar for the industry, and customers will be expecting the same level of privacy, customer experience and quality of features as they get with Big Tech products. Here are a few approaches fintechs can consider in order to stand out.

Take branding seriously

To start with, it’s unlikely people will buy an Apple phone just to use the Apple card. This means that the Apple card will be primarily be used by iPhone and Apple fans. The good news is there is a large segment of the population that does not use Apple products and services or iPhones – and many who don’t want to be associated with the brand or would never trust Apple with their money.

This means that fintechs still have a chance to create their own brand, community, and customer base and should, therefore, take branding seriously.

Not only can fintechs use branding to stand out more, but with the appropriate licenses, they can offer other financial features that a Big Tech cannot. The Apple card does not allow users to invest in the stock market, buy cryptocurrencies, or perform bank-related actions. This is because Apple does not have a banking license, and will likely never hold one: becoming a bank is expensive, cumbersome, and not very profitable for a Big Tech.

Ted Rossman from CreditCards.com says so himself: he thinks people will only sign up to the Apple card because they love Apple. At the moment, they don’t offer any features that you can’t find somewhere else. Although they may offer unique features in the future, fintechs can still use this opportunity to position themselves as a trustworthy banking solution that is 100% devoted to managing people’s money securely. Apple does not have the flexibility to adjust its branding to a more banking-friendly image.

Focus on the underserved

The issue with Apple and the Apple Card is that it excludes a large section of the population. In fact, Apple as a brand does not work well with “financial inclusion”; if their phone costs $500, they can hardly say they are proponents of financial inclusion.

This is an important point because many challenger banks and fintechs have financial inclusion and literacy as a core principle, and are focusing on helping the underserved – it’s what drives them to create accessible products, offer lower fees and build a community around financial education. Those fintechs that are consumer-focused and take financial inclusion seriously can use this as a competitive advantage to build a brand that takes into account the underbanked. 

Apple will not become a brand that provides for the underserved anytime soon, so that’s a market that will always be open for fintechs.

Encourage localization

As mentioned above, Apple will raise the bar and set the standard worldwide. However, it also means that their products and features are more generalized and meet a broader spectrum of audiences.

This is where fintechs in different countries can gain a competitive advantage by partnering up with local businesses, offering location-specific services, and building a brand that is more regional. Spanish citizens will likely appreciate a neobank that partners with the local food delivery apps, offers a unique Spanish bank card, and a specific Spanish saving product. In addition, local fintechs may be able to take advantage of country-specific regulations that may favor local companies rather than international conglomerates.

Although Apple will be able to localize the more it grows, it will only be able to do so to a certain extent. In many cases, we may find that locals would rather use a product that serves them extremely well in their own country rather than one that works pretty well in several countries. Having said that, Apple aggregates tons of data every year and there is no telling what kind of features may attract locals as well.

Although Apple is one of the most innovative and forward-thinking Big Tech companies in the world, local fintechs still have a chance to build their own brand and community. If anything, this may propel fintechs to up their game and keep adapting their products to customer demand.


Araminta Robertson is a writer and content strategist at Mint Studios. She helps fintech companies from all around the world use content marketing to create a community, build trust, and acquire quality customers. She has worked with some of the fastest growing fintech startups in SE Asia and London, U.K., and regularly speaks at conferences and events.

Photo by Haris Irshad from Pexels

Ethical AI, Corporate Governance, and the Future of Financial Services

Ethical AI, Corporate Governance, and the Future of Financial Services

For every conversation about AI that begins with insects, moves quickly through primates, and then launches into the stratosphere of high-minded conceptions of superintelligence, talk about artificial intelligence among executives and entrepreneurs in the financial services and fintech world is far more grounded.

This was the message from Clara Durodié, CEO of the Cognitive Finance Group and author of Decoding AI in Financial Services: Business Implications for Boards and Professionals. Among the more provocative speakers at our conference in Berlin earlier this year, Durodié is likely to make an equally strong impression in her return to Finovate as part of our all-digital FinovateAsia conference in July.

“Technology is a tool to support the business, not a toy to engage and have fun in excellence centers,” she announced early in her address to our FinovateEurope audience. “Technology in our industry is a serious tool. (Technology) needs to follow business strategy, not the other way around.” She likened the responsibility to use technology ethically and with purpose to the responsibility of earning a license to drive. Durodié made it clear that, like a driver and a passenger sitting side by side in a moving vehicle, both technology creators and technology users stand to benefit from a commitment to responsible behavior.

Businesses that embrace a more ethical approach to technology – especially a technology as powerful as AI – are also those that are most likely and able to transition away from what Durodié has called a “product-centric” today to a “customer-centric” tomorrow. She has pointed out that AI can be a powerful tool for personalization in business contexts, while simultaneously enabling companies to move to a qualitatively and quantitatively new level in terms of automated business processes.

“The work we do is around deployment of ethnical AI for business growth and profitability.”

Who makes sure this happens? While the immediate onus is clearly on the business leader, CEO, or founder, Durodié emphasized that much of the business’ leadership will – or should – come from its board of directors, particularly in high-level areas like corporate governance, business strategy, and fiduciary responsibility, where ethical guidance is paramount. “This is challenge number one,” she said of startups and their relationship with their board of directors.

And not just any board of directors. Durodié referenced a study from MIT that indicated that simply having one individual with a “technology” background on a board of directors improved the likelihood that the company working with that board would yield 38% return on assets on a yearly basis. “And if you compound that every year,” Durodié added, “you can see why the people who actually do things right from the beginning will be ahead of the game.”

For Durodié, the conversation on governance is intimately linked (“married forever”) with the conversation on ethics, and it is important that companies develop processes and systems that are “explainable, auditable, and accountable.” This is especially important when the data involved is financial data, and when the technologies to be deployed against this data are as powerful as AI.

“Financial data on our customers is highly sensitive. And we need to treat it as such and protect it as such,” Durodié said. She noted that the companies that will succeed in effectively deploying AI will understand this challenge, and have the moral compass to build tools that are “robust and helpful.” “Algorithms have parents,” she noted. “Every bias, every conditioning we have, comes through the way we generate the data and design systems. It’s very important.”

Check out Clara Durodié’s keynote address from FinovateEurope. And visit our FinovateAsia page to learn more about her upcoming participation in our all-digital, fintech summer conference in July.


Cognitive Finance Group is a specialist consultancy that advises boards of directors on best practices in the adoption, selection, and implementation of AI-based systems.

Industry Analysts Examine Fintech’s Response to the Global Health Pandemic

Industry Analysts Examine Fintech’s Response to the Global Health Pandemic

Just yesterday we previewed our new all-digital FinovateAsia conference coming in July. Today we’ll give you a sneak peek at some of the talent who will be providing keynote addresses at this special, mid-summer event.

Start-Ups and Digital Transformation

The first day of FinovateAsia will feature an afternoon keynote address with Chris Skinner, financial services and fintech expert, author of both the Finanser blog and the new book Doing Digital: Lessons from Leaders. Doing Digital looks at the successful digital transformations of five banks – JP Morgan Chase, BBVA, ING, DBS, and CMB – to learn how they are maximizing the opportunities that technological innovation can bring to financial services.

Skinner’s presentation – What Does COVID-19 Mean for Fintech and the Pace of Digital Change? – will look at the ways that the global health pandemic has put new strains on the financial infrastructure and examine which companies in which industries within fintech are most likely to turn the present challenge into future opportunity.

Digital Payments and Future Tech

Three keynote addresses on the second day of FinovateAsia are worth marking your calendar for. Start your day with Director of Innovation for Consult Hyperion David Birch who will provide a keynote address titled, Will COVID 19 Move Us To a Cashless Society?

Named one of the top 15 favorite sources of business information by Wired magazine and a top banking influencer, Birch has written about the various ways that society’s reaction to the coronavirus is likely to accelerate a number of technology trends that were already underway, such as the move toward digital ID. His presentation at FinovateAsia promises to be a fascinating extension of this conversation.

Later that morning, catch founder and director of Kapronasia Zennon Kapron as he discusses The Future of Real Time Payments in Asia. Kapronasia is one of the leading fintech consultancy services operating in Asia today. With more than 20 years of experience in fintech and blockchain, Kapron is also the author of Chomping at the Bitcoin: The History and Future of Bitcoin in China.

How will the Internet of Things transform financial services and how will the coronavirus impact the development of IoT are two questions that Ville Sointu, Head of Emerging Technologies for Nordea will answer in his afternoon keynote address on Day Two of FinovateAsia. With more than 15 years of experience in digital financial services, Sointu is also a member of European Commission’s Blockchain Observatory’s Use Cases and Transition Scenarios Working Group.

FinovateAsia will also feature the return of Clara Durodié, Chief Executive, Cognitive Finance Group, who is an expert on the nexus between artificial intelligence and its applications in financial services. Delivering one of the more challenging addresses of FinovateEurope in February – in which she stressed the importance of the distinctions between technologies like advanced machine learning and A.I. – Durodié joins our FinovateAsia line up to offer a similarly sobering and inspiring take on how financial services can effectively implement advanced technological innovations.

Photo by Robert Stokoe from Pexels

InvesTech and Digital Lending

Our “main stage” presentations heat up on Wednesday as four speakers provide keynote addresses. Head of European Product Management at BBH Simone Vroegop starts things off with a look at how the investment management industry is handling disruption from fintechs.

Just before lunch, Helene Li, CEO and co-founder of GoImpact Capital Partners will discuss how new technologies, new players, and new customers will drive what she calls “the democratization of wealth services.” Li will also examine the rise of digital assets and ESG investing.

That afternoon, join us for Dr. Louise Beaumont as we turn our focus toward the challenges of Lending 2.0. As more and more small businesses look to non-traditional sources of financing, will strategic partnerships between banks, financial services companies, and fintechs become critical to getting the job done? Co-chair of the Open Bank Working Group, Dr. Beaumont recently joined Finovate VP Greg Palmer on the Finovate podcast as part of his Fintech in Extraordinary Times series.

Utpal Chakraborty, Head of Artificial Intelligence for YES BANK, provides our final keynote of the day. His address, Why the Democratization and Formalization of Data in Asia Will Open Up Marketing Opportunities in Lending for All, will also look at the way enabling technologies like artificial intelligence are empowering lenders to get more capital into the hands of those underbanked small businesses and individuals who need it.

Emerging Markets, Financial Inclusion, and the Future of Fintech

On a day dedicated to financial inclusion and the future of fintech, Kapronasia’s Zennon Kapron returns to lead a conversation on the status of emerging fintech marktets in Southeast Asia. Kapron will look to countries like Indonesia, Malaysia, Thailand, Vietnam, and the Philippines to discern the impact of COVID-19 on the growing fintech and financial services industries of these developing countries.

Frequent Finovate speaker, moderator, and panelist Theodora Lau will provide a keynote address that takes up the relationship between technology and financial inclusion. Specifically, Lau, founder of Unconventional Ventures, will examine how the rise of platform players and superapps is helping reach previously excluded communities.

Digital Customer Experience, Regtech, and Fighting Financial Crime

One of the highlights of our final day of FinovateAsia will feature Steven Van Belleghem, whose presentation on the future of the customer experience was one of the highlights of FinovateEurope in Berlin earlier this year.

This summer, Van Belleghem will tackle the issue of the customer experience during and after the COVID-19 crisis. How will the trends he introduced to us in February – faster than real-time service, hyper-personalization, and intuitive user interfaces – survive a world of social distancing, remote learning, and lockdown? Join us in July as Van Belleghem tackles some of the questions surrounding the fate of the customer in the age of the coronavirus.


We’re still building the agenda for FinovateAsia with more speakers and special guests, so be sure to check out our FinovateAsia hub for the latest updates on what’s in store July 6 through 10.

FinovateAsia is Now Digital – Here’s Why You’ll Love it

FinovateAsia is Now Digital – Here’s Why You’ll Love it

With so much uncertainty these days, it’s nice to have something to be sure about. One thing we’re sure about is that our new digital format for FinovateAsia is going to rival the in-person version.

That’s right — FinovateAsia 2020 is now a completely digital event called FinovateAsia Digital. Given health concerns around COVID-19, running the event digitally ensures the safety of our attendees, speakers, and sponsors. It also enables attendees outside of Southeast Asia to participate, bringing more (and more diverse) opinions and perspectives to the event.

What will FinovateAsia Digital look like?

  • Extended dates
    The number of sessions will remain the same, and we will still feature all 100 of the original speakers of the event. The schedule, however, will be adjusted to make it easier for people to participate remotely. Instead of a two-day fintech immersion, everything will be spread out across five days. That means the event will now take place July 6 through July 10. With this extension, the content will be shorter each day and more manageable for digital participants.
  • Time zone
    The event will run on Singapore Time. The online agenda has been updated to reflect the new schedule so that you can see exactly what’s on when.
  • Engagement
    The digital nature of the event will make it even easier for individuals to interact with speakers. Attendees will be able to engage with the event in real-time, through Q&A with speakers, audience polling, and chat features.
  • Networking
    Making personal connections is one of the most valuable elements of an event, so we’ve worked hard to preserve it! To make sure everyone has ample time to connect with their fellow attendees, our networking app will run across all five days, helping you find and engage with others. All meetings will take place virtually via video call. To accommodate multiple time zones, the networking app will allow meetings to be scheduled 24 hours across all time zones.

Come join in the experience! If you previously booked your ticket, our customer service team has been in contact with you regarding details. If you have any questions, please reach out to register@informaconnect.com.