CEO Interview: Paul Doyle of VerifyValid

CEO Interview: Paul Doyle of VerifyValid

verifyvalid.jpg

A person could readily go broke betting against the demise of the check. While there are at any given moment plenty of startups and fintech veterans looking for new ways to avoid writing checks, the data suggests that people (and businesses) aren’t going to stop writing checks any time soon.

pauldoyle_verifyvalid

This is one of the reasons why we thought it would be a great idea to get in touch with Paul Doyle, CEO of VerifyValid. VerifyValid is a leader in the movement to bring checks into the 21st century. 

With solutions like Mobile Checkbook, which allows consumers to issue, receive and deposit eChecks from their iPhone or iPad, VerifyValid has made key additions to its basic web-based check service – all geared toward providing the benefits of paper checks with the cost savings of using VerifyValid’s eChecks.

We were fortunate enough to catch a very busy Paul Doyle earlier this summer, and to ask him a few questions via email about his company, its partnership with Deluxe, and what we can expect from VerifyValid in the months to come.

Finovate: Your relationship with Deluxe is a big deal. Can you tell us more about how that partnership came about?
Paul Doyle: Deluxe’s name is synonymous with the check. Having the biggest name in checks decide to resell your solution to their more than 4.5 million small business customers and selling through their more than 5,400 financial institutions is a big deal.
We at VerifyValid wanted a partner that could give us reach and whose brand completely aligned with the type of payment we enable … the check! Deluxe was an obvious answer.
How and where did it all happen? We have been long-time participants in industry initiatives, such as standards development through X9 and ISO, as well as newer initiatives such as the Remittance Coalition. When one works among industry peers at this level, the industry becomes a fairly small and well-connected universe.
Finovate: What are some of the other companies and institutions that have deployed VerifyValid’s technology?
Doyle: VerifyValid has over 10,000 users currently and more are joining every single day. Our customers run the gambit from several large companies such as $10B multi-national corporations down to sole proprietors and not-for-profits. Many of our customers are private sector, but we are getting an increasing number of public sector entities, such as school districts and municipalities, beginning to use the service.
VerifyValid_homepage1
Finovate: How big is the B2B check business right now? Amid the overall declining use of checks, are we still seeing strong numbers on check issuance in the B2B space?
Doyle: There are approximately 5 billion B2B checks written and another 3 billion B2C checks written. This means businesses will write roughly 8 billion checks in 2014. Given the average value of a check is $1,420, this translates to more than $11 trillion dollars disbursed via checks by businesses. Given all forms of cards combined still only add up to about $4.5 trillion, we think this is still a very big and important part of our payments marketplace.
Finovate: What kind of cost savings are your customers realizing by using VerifyValid?
Doyle: Customers can pay for using VerifyValid’s service using money they already have in their existing budgets. For the same price as a 1st Class postage stamp, a user can complete the full process of creating, authorizing, and sending an eCheck.
As a result, all the other costs associated with the payments (i.e., purchasing of check stock, special printer cartridges, labor, etc.) go away. Our customers tell us they save $1 per transaction for each use of the service that would have formerly been a hard-copy check sent via the US Mail.
VerifyValid_homepage2
Finovate: Let’s talk about the technology, the Trusted Time Stamp that keeps the check delivery system secure. What kind of authentication is happening here that ensures that a check a bank receives is legitimate?
Doyle: This can get VERY geeky very fast, so I will try to keep it simple, and high-level.
We have built and brought to market the industry’s first Universal Positive Pay system, which gives a bank-of-first-deposit (BOFD) that ability to verify that a check which was issued through our service or registered with our service is a true, authentic item. 
The beautiful thing about the check is that the real value of the check is in the data of the check, not the paper. There are 5 critical pieces of information: 1) the bank routing and transit number, 2) the account number, 3) the check number, 4) the amount of the check, 5) the “Pay to the order of” or payee. We give the ability to prove the truth of authentic transactions. This is a big deal. It is a game changer when it comes to the problem of check fraud because now, through VerifyValid, banks can trap inauthentic checks before they even enter the banking ecosystem.
VerifyValid takes the 5 critical values and creates a cryptographic times tap or Trusted Time Stamp (per ASC X9.95). The cryptographic timestamp allows for us to prove the authenticity of the transaction while still preserving the privacy of the underlying financial transaction.
Finovate: What percentage of VerifyValid customers are printing out the electronic checks? Do you expect this percentage to change significantly going forward? If so, what would be the catalyst for that change?
Doyle: The vast majority of our customers are printing out the checks they receive and depositing them traditionally. While we do see this changing in the future, the nice thing is that it does not have to change before more people can take advantage of the service. We hear from customers their delight at receiving their payments faster. This, in and of itself, is a big benefit. When we talk to users and the opportunity to deposit the check electronically, this takes things to a whole new level. It surprises and delights. Most people say things like, “Wow … now that is great … you’ve got it all. That is cool!”
Finovate: Where do VerifyValid’s revenues come from?
Doyle: VerifyValid’s revenues primarily come from the business check writer. A business pays to issue checks and the cost of using the service is essentially equal to the cost of the 1st class postage that they no longer need to use.
Finovate: So VerifyValid’s approach to electronic checks keeps banks in the picture?
Doyle: VerifyValid’s approach is built around banks and credit unions. The check is a payment instrument drawn against a DDA and is the essential domain of the banking industry. We believe this is the right way to build a modern, next-generation payments capability: by working with and through the banks and credit unions, and constructed on a rock-solid foundation of an existing, trusted and effective payment system. We allow banks and credit unions to use what they already have, what they already own. No new IT spend or investment required.
Finovate: The option to deposit checks directly into your checking account is a key feature. How many participating banks/FIs do you have? How quickly can you grow that number?
Doyle: My team is working out a plan to open up deposit-ability and Deposit Services for all banks by the end of the year. Stand by for more details on this in the 4th quarter.
Finovate: Let’s talk about the new app, Mobile Checkbook. How is it being talked about and received so far?
Doyle: Customers and pundits seem to love our mobile checkbook. As the market’s first real general purpose checkbook for the smartphone, it has a wide variety of uses. We are also being asked for a number of additional features. This shows us how much customers already like and use the app, and what more they want to be able to do. This also shows how relevant and useful checks still are.
Finovate: Brett King of Moven famously predicted that the last personal check will be written in the US in 2018. Interestingly, an initiative in the UK that set out to sunset paper checks around the same time as King’s prediction was met with a popular backlash. 

As an innovator in the space, what do you see as the future of the check?
Doyle: I believe Brett’s prediction is simply wrong and may have been meant to hype his company’s marketing message. The data in the US tells a different story, as do the direct experiences of the UK.
In the US, the actual number of checks written in 2012 as compared to nine years earlier in 2003 was 56% of the earlier volume. There were 21 billion checks written in 2012 as compared to 37.6 billion written in 2003. At this rate, if we look at 2018 (which would be a 6-year difference as compared to a 9-year difference in the prior number) one could predict that in 2018 there will still be approximately 12 billion traditional, paper checks written. Ironically, the number of consumer-to-consumer checks written has grown approximately 2% over the prior 6 years (2006-2012).
The experience of the UK is also worth noting. The UK Payments Council tried to mandate the end of checks by October 2018. Then, in July of 2012, this mandate was abandoned. The UK Payments Council was criticized for having attempted to implement a mandate without coming up with an acceptable alternative to the check.
According to mobilepaymentstoday:
“Checks still play an important part in the British payments landscape. Nearly 840 billion pounds ($1.4 trillion) worth of checks were processed in 2013 accounting for 10% of all payments made by individuals. In 2013, 23 million checks were sent as gifts because they are still the most trusted method of sending money through the post.”
We believe the check is as good a form of payment or better than anything else out there today. If one removes the paper or shifts where an dhow the item gets printed, we think the check will see a very long future. My prediction is that the VerifyValid eCheck will help checks continue to be used for at least the next decade or two. I believe we will see eCheck volumes reverse the trend in paper checks and will ultimately result in an increase in check usage.
Finovate: What can we expect to see from VerifyValid in the second half of 2014?
Doyle: The second half of 2014 is going to be exciting
  • Significant expansion of our mobile offering
  • Expansion of our offerings on the security and fraud prevention side of the business
  • Enhanced experience, functionality, and services for banks
And a few things we cannot talk about just yet!
Learn more about VerifyValid. Watch the company’s FinovateFall 2013 demo with Deluxe Corporation.

CEO Interview: Paul Doyle of VerifyValid

CEO Interview: Paul Doyle of VerifyValid

verifyvalid.jpg

A person could readily go broke betting against the demise of the check. While there are at any given moment plenty of startups and fintech veterans looking for new ways to avoid writing checks, the data suggests that people (and businesses) aren’t going to stop writing checks any time soon.

pauldoyle_verifyvalid

This is one of the reasons why we thought it would be a great idea to get in touch with Paul Doyle, CEO of VerifyValid. VerifyValid is a leader in the movement to bring checks into the 21st century.

With solutions like Mobile Checkbook, which allows consumers to issue, receive and deposit eChecks from their iPhone or iPad, VerifyValid has made key additions to its basic web-based check service – all geared toward providing the benefits of paper checks with the cost savings of using VerifyValid’s eChecks.

We were fortunate enough to catch a very busy Paul Doyle earlier this summer, and to ask him a few questions via email about his company, its partnership with Deluxe, and what we can expect from VerifyValid in the months to come.

Finovate: Your relationship with Deluxe is a big deal. Can you tell us more about how that partnership came about?
Paul Doyle: Deluxe’s name is synonymous with the check. Having the biggest name in checks decide to resell your solution to their more than 4.5 million small business customers and selling through their more than 5,400 financial institutions is a big deal.
We at VerifyValid wanted a partner that could give us reach and whose brand completely aligned with the type of payment we enable … the check! Deluxe was an obvious answer.
How and where did it all happen? We have been long-time participants in industry initiatives, such as standards development through X9 and ISO, as well as newer initiatives such as the Remittance Coalition. When one works among industry peers at this level, the industry becomes a fairly small and well-connected universe.
Finovate: What are some of the other companies and institutions that have deployed VerifyValid’s technology?
Doyle: VerifyValid has over 10,000 users currently and more are joining every single day. Our customers run the gambit from several large companies such as $10B multi-national corporations down to sole proprietors and not-for-profits. Many of our customers are private sector, but we are getting an increasing number of public sector entities, such as school districts and municipalities, beginning to use the service.
VerifyValid_homepage1
Finovate: How big is the B2B check business right now? Amid the overall declining use of checks, are we still seeing strong numbers on check issuance in the B2B space?
Doyle: There are approximately 5 billion B2B checks written and another 3 billion B2C checks written. This means businesses will write roughly 8 billion checks in 2014. Given the average value of a check is $1,420, this translates to more than $11 trillion dollars disbursed via checks by businesses. Given all forms of cards combined still only add up to about $4.5 trillion, we think this is still a very big and important part of our payments marketplace.
Finovate: What kind of cost savings are your customers realizing by using VerifyValid?
Doyle: Customers can pay for using VerifyValid’s service using money they already have in their existing budgets. For the same price as a 1st Class postage stamp, a user can complete the full process of creating, authorizing, and sending an eCheck.
As a result, all the other costs associated with the payments (i.e., purchasing of check stock, special printer cartridges, labor, etc.) go away. Our customers tell us they save $1 per transaction for each use of the service that would have formerly been a hard-copy check sent via the US Mail.
VerifyValid_homepage2
Finovate: Let’s talk about the technology, the Trusted Time Stamp that keeps the check delivery system secure. What kind of authentication is happening here that ensures that a check a bank receives is legitimate?
Doyle: This can get VERY geeky very fast, so I will try to keep it simple, and high-level.
We have built and brought to market the industry’s first Universal Positive Pay system, which gives a bank-of-first-deposit (BOFD) that ability to verify that a check which was issued through our service or registered with our service is a true, authentic item.
The beautiful thing about the check is that the real value of the check is in the data of the check, not the paper. There are 5 critical pieces of information: 1) the bank routing and transit number, 2) the account number, 3) the check number, 4) the amount of the check, 5) the “Pay to the order of” or payee. We give the ability to prove the truth of authentic transactions. This is a big deal. It is a game changer when it comes to the problem of check fraud because now, through VerifyValid, banks can trap inauthentic checks before they even enter the banking ecosystem.
VerifyValid takes the 5 critical values and creates a cryptographic times tap or Trusted Time Stamp (per ASC X9.95). The cryptographic timestamp allows for us to prove the authenticity of the transaction while still preserving the privacy of the underlying financial transaction.
Finovate: What percentage of VerifyValid customers are printing out the electronic checks? Do you expect this percentage to change significantly going forward? If so, what would be the catalyst for that change?
Doyle: The vast majority of our customers are printing out the checks they receive and depositing them traditionally. While we do see this changing in the future, the nice thing is that it does not have to change before more people can take advantage of the service. We hear from customers their delight at receiving their payments faster. This, in and of itself, is a big benefit. When we talk to users and the opportunity to deposit the check electronically, this takes things to a whole new level. It surprises and delights. Most people say things like, “Wow … now that is great … you’ve got it all. That is cool!”
VerifyValid_mobilecheckbook
Finovate: Where do VerifyValid’s revenues come from?
Doyle: VerifyValid’s revenues primarily come from the business check writer. A business pays to issue checks and the cost of using the service is essentially equal to the cost of the 1st class postage that they no longer need to use.
Finovate: So VerifyValid’s approach to electronic checks keeps banks in the picture?
Doyle: VerifyValid’s approach is built around banks and credit unions. The check is a payment instrument drawn against a DDA and is the essential domain of the banking industry. We believe this is the right way to build a modern, next-generation payments capability: by working with and through the banks and credit unions, and constructed on a rock-solid foundation of an existing, trusted and effective payment system. We allow banks and credit unions to use what they already have, what they already own. No new IT spend or investment required.
Finovate: The option to deposit checks directly into your checking account is a key feature. How many participating banks/FIs do you have? How quickly can you grow that number?
Doyle: My team is working out a plan to open up deposit-ability and Deposit Services for all banks by the end of the year. Stand by for more details on this in the 4th quarter.
Finovate: Let’s talk about the new app, Mobile Checkbook. How is it being talked about and received so far?
Doyle: Customers and pundits seem to love our mobile checkbook. As the market’s first real general purpose checkbook for the smartphone, it has a wide variety of uses. We are also being asked for a number of additional features. This shows us how much customers already like and use the app, and what more they want to be able to do. This also shows how relevant and useful checks still are.
Finovate: Brett King of Moven famously predicted that the last personal check will be written in the US in 2018. Interestingly, an initiative in the UK that set out to sunset paper checks around the same time as King’s prediction was met with a popular backlash. 
 
As an innovator in the space, what do you see as the future of the check?
Doyle: I believe Brett’s prediction is simply wrong and may have been meant to hype his company’s marketing message. The data in the US tells a different story, as do the direct experiences of the UK.
In the US, the actual number of checks written in 2012 as compared to nine years earlier in 2003 was 56% of the earlier volume. There were 21 billion checks written in 2012 as compared to 37.6 billion written in 2003. At this rate, if we look at 2018 (which would be a 6-year difference as compared to a 9-year difference in the prior number) one could predict that in 2018 there will still be approximately 12 billion traditional, paper checks written. Ironically, the number of consumer-to-consumer checks written has grown approximately 2% over the prior 6 years (2006-2012).
The experience of the UK is also worth noting. The UK Payments Council tried to mandate the end of checks by October 2018. Then, in July of 2012, this mandate was abandoned. The UK Payments Council was criticized for having attempted to implement a mandate without coming up with an acceptable alternative to the check.
According to mobilepaymentstoday:
“Checks still play an important part in the British payments landscape. Nearly 840 billion pounds ($1.4 trillion) worth of checks were processed in 2013 accounting for 10% of all payments made by individuals. In 2013, 23 million checks were sent as gifts because they are still the most trusted method of sending money through the post.”
We believe the check is as good a form of payment or better than anything else out there today. If one removes the paper or shifts where an dhow the item gets printed, we think the check will see a very long future. My prediction is that the VerifyValid eCheck will help checks continue to be used for at least the next decade or two. I believe we will see eCheck volumes reverse the trend in paper checks and will ultimately result in an increase in check usage.
Finovate: What can we expect to see from VerifyValid in the second half of 2014?
Doyle: The second half of 2014 is going to be exciting
  • Significant expansion of our mobile offering
  • Expansion of our offerings on the security and fraud prevention side of the business
  • Enhanced experience, functionality, and services for banks
And a few things we cannot talk about just yet!
Learn more about VerifyValid. Watch the company’s FinovateFall 2013 demo with Deluxe Corporation.

CEO Interview: Jim Collas of OnBudget

CEO Interview: Jim Collas of OnBudget
OnBudget_hi_res_FS2014

We recently caught up with Jim Collas, founder, president, and CEO of OnBudget. The San Diego-based company made its Finovate debut at our Spring show, demoing its Budgeting Solution.

OnBudget takes the tried-and-true Envelope Budgeting System used by our parents and grandparents and updates it for the 21st century. The technology consists of a prepaid card for daily purchases and a mobile app that automatically sets up a budget.

JimCollas_OnBudget_headshot
Finovate: You demoed OnBudget at FinovateSpring in April. What was the question you heard most frequently from attendees?
Collas: The most frequently asked question from people who saw us at Finovate was, “How is this different from other PFM tools, like Mint.” 
It’s a good question, and rather than focus on a person’s total financial life, OnBudget is completely focused on daily living expenses. Since the OnBudget platform is connected directly to the prepaid card processing systems, we get real-time transaction information, which allows us to present real-time notices and trends, including a “Left to Spend” amount for each budget category that’s always up-to-the-second accurate.
Beyond that, it’s effortless to set up. Unlike most PFM tools, a user doesn’t have to input any account information or spending data. Perhaps most importantly, it uses the prepaid card as digital envelopes, which is a huge consumer trend for segmenting, tracking and controlling spending.
OnBudget_homepage
Finovate: Any news to report since April’s FinovateSpring?
Collas: At OnBudget, we have shifted our focus exclusively to private labeling the solution for bank partners and distributing through the banking channel. We’re primarily focused on banks with assets of $10 billion and above, whose debit profits have been severely affected by the Durbin Amendment. We have significant traction with our Business Development activities and we are currently in discussions with 15 of the top 50 U.S. banks.
Finovate: What is the best way for people new to OnBudget to understand how your technology helps people better manage their finances?
Collas: People seem to get the concept and how it can hep them when we describe the service as the digital version of the Envelope Budgeting System: where a prepaid card replaces physical envelopes and the mobile app tracks various spending categories (i.e. envelopes) in real-time.
OnBudget_homepage2
Finovate: OnBudget is different from other prepaid cards because it’s free. What’s the catch – how does OnBudget make money.
Collas: Like all prepaid cards, OnBudget Card makes money on interchange fees. What sets us apart is that our mobile app motivates and compels users to use the card for all their daily living expenses, which generates significant revenues.
The average U.S. household spends $1,800 per month on the categories we track for them, which is 38% of total household spend. That generates monthly recurring interchange revenue of $22 per month per account.
Finovate: How does OnBudget remove the pain from the traditional budgeting process?
Collas: It’s effortless to set up and manage a budget. The cardholder just uses the card for 30 days and the app automatically categorizes transactions, tracks the user’s spending, and then suggests a budget for each of their budget categories. To adjust their budget, users can use our simple budget balancer, a slider tool that easily adjusts budgets. Meanwhile the card continues to auto-categorize spending and offer insights with no additional effort required.
OnBudget_homepage3
Finovate: You’ve mentioned that the number one reason consumers use prepaid cards is to help them budget. Why do you think this is the case?
Collas: Prepaid cards have a high propensity to help consumers budget because they are a physical metaphor for and follow the same dynamic that makes the Envelope Budgeting System so popular. Segmenting by spending buckets (envelopes) that are easily trackable makes it easy to understand and simple to use.
Finovate: Do you view OnBudget as a competitor of banks or as a more complementary solution?
Collas: Since we’ve shifted our focus to partnering with banks, it is totally complementary. In fact, we believe it’s really compelling way for banks to regain their competitive advantage in prepaid and debit, as well as recover lost Durbin revenue. 
It also increases debit spend per household from $843 to $1,596. Banks can quadruple debit revenue on an average of roughly 90% increase in spending.
Finovate: What can we look forward to seeing from OnBudget in the second half of 2014 and into 2015?
Collas: We will be launching a version of a student and teen card, and we will be launching our private-label service with our first bank partners later this year.
Learn more about OnBudget. Watch their live demo from FinovateSpring 2014 here.

CEO Interview: James Varga of miiCard

miiCard.jpg

We recently spoke with miiCard’s Founder and CEO, James Varga, who gave us some insight into miiCard’s usage, growth, and application to the financial services industry.

JamesVargaPhoto.jpg

It’s been a busy year for miiCard. The Edinburgh-based startup has already closed deals with Bitcoin exchange platform, TradeHillPA Consulting GroupYubico, and more. It most recently demoed at FinovateEurope 2012, and has also showcased at FinovateFall 2011 and FinovateEurope 2011.

Finovate: Where do you see miiCard’s role in the evolving space of security?

Varga: The current market is extremely active and now more than ever trust online, across a number of sectors and countries, is at the top of agendas. This is reflected by government initiatives such as the National Strategy for Trusted Identities in Cyberspace (NSTIC) / Identity Ecosystem Steering Group (IDESG) in the U.S., the ID Assurance project in the U.K. and Trust in Digital Life in Europe.

As yet, the full market potential for identity and trust online remains unquantified, but in any one aspect it represents a huge opportunity, in aggregate it is simply enormous. Given the unique and patented approach adopted by miiCard, our geographical and industry sector coverage and the uses it supports, miiCard can become the predominant provider in this market.

Finovate: Give some specific examples of how miiCard benefits the banking industry.

Varga: By establishing trust in online identity, that a customer really is who they say they are, miiCard is directly addressing the key pains associated with selling high value and regulated products and services entirely online. Through a patented process that leverages the trust between an individual and their financial institution, miiCard establishes identity to Level of Assurance 3+ (LOA3+) and meets Know Your Customer (KYC) and Anti-Money Laundering (AML) identity guidelines, enabling the sale of regulated products and services purely online. 

This translates to three key benefits for financial services, the first being fraud related to identity theft where we can realise reduction of up to 80% in the first 30 days; significant reduction, between 50% to 70%; in dropout rates in the customer onboarding process when offline ID proofing is introduced; and our customer-driven, pay-per verified identity transaction model means the business is only charged for customers who meet the identity proofing requirements, not those who fail to verify, and removes the need for back office or outsourced verification teams.

Finovate: What’s the biggest hurdle miiCard has overcome?

Varga:As a provider of trust online our biggest hurdle has been to create trust within our own core member base. As a disruptive approach we have had to establish traction in a market where there are still a great number of assumptions towards online validation, trust and real identities. We now have a single, trusted digital ID founded on the principles of Bring Your Own Identity (BYOID), it is convenient and flexible providing members complete control over their online identity and personal information. With capabilities across five continents and over 350 million people, miiCard is creating trust online across a range of industries including finance, commerce, trading, gaming, healthcare, recruitment, dating, social and professional networking.

Finovate: How many people are currently using the miiCard platform and how do you plan to grow it?

Varga:miiCard has a core membership base that is quickly growing with each and every participating site that starts to accept miiCard as a trusted identity source. To support this growth we have established a channel distribution strategy to the market and gained a number of key partnerships. These include distributors; resellers; affiliates; technologies; consultancies and data providers. Key relationships include Yodlee; Call Credit Group; PA Consulting; Yubico; and Microsoft.

This market traction is driven by both marketing to our users (our C2C proposition) while selling to businesses (our B2B Identity as a Service platform). For businesses miiCard supports both full API access and a fully hosted offering for SME’s called DirectID. Every participating site becomes a channel and creates context for our members in building trust online. These now include consumer finance, dating, social networking, pre-employment screening and a wide range of other use cases.

Finovate: What is something you tried that didn’t work with the platform?

Varga: We are constantly iterating the product and actively engaged with our members and customers. This agile approach provides its own challenges but allows us to test, assess and deploy functionality at a rapid basis. There are always things that don’t work, things that we could do better and things we shouldn’t even have started – it’s all part of the process.

What is most important is to build the service that our members and customers want while still changing the world.

Finovate: What is miiCard’s latest news?  

Varga: We have recently announced our work with Tradehill and PA Consulting and have a number of exciting customers launching throughout the year.

To check out miiCard for yourself, go to miiCard.com or watch its FinovateEurope 2011 demo.

CEO Interview: Brendon McQueen of Tuition.io

TuitionioLogo.jpg

We talked with Brendon McQueen, CEO of student loan management platform Tuition.io, this month for an insider’s view of the startup.

Tuition.io, which demoed at FinovateFall 2012, has recently been covered in such blogs and publications as Lifehacker, Dow Jones’ All Things D, and The LA Times and just unveiled its new user interface today (see below).

BrendonMcQueenPhoto.jpg

Finovate: At the beginning of this quarter, Tuition.io launched its student loan management platform out of private beta. What has been the response so far from the public?

McQueen: Tuition.io provides our users with a unique service that directly addresses one of the most cumbersome and frustrating tasks they’ll encounter (organizing and optimizing their student loans), which is why we get a constant flow of positive emails from our users — many of which center around just thanking us for creating a tool that curbs said frustration.

Outside of our users, the press has really latched onto Tuition.io because we’re solving a big problem for student loan borrowers which is as timely a subject matter as you’re likely to encounter.

Finovate: What has been the biggest surprise you’ve encountered since launching?

McQueen: Successful lawyers, doctors and MBAs using the product. No kidding. We’ve had a surge of people asking us how to optimize their debt via larger payments. We’ll get emails asking what their situation looks like if they make $5,000 payments per month. It makes total sense, but our early feeling was that our tool would mostly serve those facing financial hardship. That said, while we purposely built a platform that serves both ends of the financial spectrum, we didn’t think that higher earning individuals would represent such a large and vocal portion of the early adopters.

Finovate: Tuition.io raised $1 million in seed funding in February. What are your plans for putting it to use?

McQueen:The simple answer, hiring and customer acquisition. On a side note, as a first time entrepreneur, it has been interesting to see what $10k can do, and then as you grow, what $1mm can do. It’s all relative and embracing that fact has been a learning curve. For example, early on you think you should be working out of your apartment, but that obviously doesn’t scale. Then the question is, what kind of office do we get? At first, you’ll think you should get the cheapest office you can find, but then you think about your team cranking hours in said cheap office and it begins to make less sense. Headline: get an office you and your team will enjoy as you will spend the vast majority of your time there.

Finovate: What new functionality / capabilities are you working on for Tuition.io?

McQueen: We just released Tuition.io v2.0 which places a greater emphasis on UI/UX and debt tracking over time. The new platform will also make it easier for us to build out more functionality, faster, and with more options for scaling the product.

TuitionNewHomepage.jpg

Finovate: How has the experience you gained from your Colombia University film degree helped you succeed in the startup world?

McQueen: I think film is one of the hardest hustles you can chase, period. It’s all on you, there’s little concrete structure on how to go about making films, and even less structure on how to make successful films (despite what is taught in class). It teaches you, or rather forces you, to think outside the box and take action. Such is the same with entrepreneurship and tech.

Finovate: Can you share any usage metrics?

McQueen: We just crossed the $500mm mark in terms of aggregate user debt on the platform with users averaging 10 loans per person. The sheer amount of debt is astonishing, but so is the conversion rate of users adding loans onto the platform. We now have .05% of the total $1 trillion in outstanding student debt in the U.S. and we just got started.

To check out Tuition.io in person, sign up for the platform or watch its FinovateFall 2012 live demo.