BankShift

Streamly Snapshot: Navigating Embedded Banking—Challenges and Breakthroughs

Streamly Snapshot: Navigating Embedded Banking—Challenges and Breakthroughs
By David Penn Posted on
Categories: BankShift, Speaker series, Streamly

This week’s Streamly Snapshot features an interview with Rob Thacher, Founder and CEO of BankShift, on the way embedded banking helps community banks, credit unions, and other financial institutions offer more services to their customers and initiate new revenue streams.

In this interview, recorded at FinovateSpring 2025 in San Diego, Thacher talks about the latest trends in the embedded banking space, current challenges and barriers faced by community banks and credit unions, and how technologies are emerging to help these institutions better serve their customers and members while competing effectively against their larger rivals.

The new demographic, we call them the Gen Zers, 28 years old and below, they are in a different space from where financial institutions are. Traditionally, with financial institution apps, you have to go there and do everything. But unfortunately, these large financial institutions and these neobanks are really impeding those Gen Zers from wanting to participate with the financial institution any more. Why? Because they don’t have a seamless interface; it’s not embedded where they are already at … They are not in the financial institutions that are $5 billion and below; they’re not looking for those apps.

The metrics show that you lose those folks when they come along with their family member to become a part of a credit union or community bank. And that’s how you (get) these users. And so, what’s happening? They’re losing them and they’re not coming back.

Founded in 2020 and headquartered in Portland, Oregon, BankShift offers an embedded banking loyalty platform that helps financial institutions partner with trusted brands in order to unlock new sources of revenue and enhance engagement with customers. BankShift provides banking and loyalty services via both direct embeds into brand-owned apps, portals, and digital ecosystems, as well as by a standalone option hosted by the financial institution and co-branded with the partner. BankShift made its Finovate debut at FinovateFall 2024 in New York and returned to the Finovate stage the following year for FinovateSpring 2025 in San Diego.

Rob Thacher is Founder and CEO of BankShift. He is a veteran technology executive with 25 years of experience, including co-developing CreditWise and leading innovative fintech initiatives. Thacher thrives on building large-scale products and platforms that solve real consumer challenges through cutting-edge technology.

Photo by Tabitha Mort

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FinovateSpring 2025 Sneak Peek Series: Part 3

By Madeline Clines Posted on
Categories: BankShift, FinovateSpring 2025, FinovateSpring 2025 Sneak Peek, Hive Technologies, Illuma Labs, Layerup, ReSight

A look at the companies demoing at FinovateSpring in San Diego on May 7 – 9. Register today using this link and save 20%.

BankShift

BankShift’s new innovation is a low-code, patent-pending embedded banking platform that integrates financial services into non-financial apps, enhancing engagement, loyalty, and revenue opportunities.

Features

  • Seamless Integration: Embeds banking into apps with SDKs
  • Enhanced Security: Biometric authentication, KYC, and transfer lock
  • Uninterrupted Service: Break-glass failover ensures continuous banking

Who’s it for?

Credit unions, community banks, and regional banks.

Hive Technologies

Hive Technologies is a fintech solution that helps financial institutions serve low and moderate income consumers profitably in auto.

Features

  • Increases membership and customers by offering a differentiated auto finance product
  • Reduces net charge offs via improved payment performance from members
  • Improves the membership/customer experience

Who’s it for?

Financial institutions such as credit unions, banks, and OEM captives interested in serving more low and moderate income (LMI) consumers in auto.

Illuma

IllumaShield™ by Illuma streamlines caller verification with a frictionless voice biometrics authentication solution that protects against account takeovers.

Features

  • Improves account security and customer satisfaction
  • Reduces caller verification time by 85% or more
  • Deploys quickly with low lift from internal IT resources

Who’s it for?

Credit unions, community banks, regional banks, and insurance companies that need a state-of-the-art solution to prevent fraud in the contact center.

Layerup

Layerup builds Voice AI agents for financial institutions.

Features

Layerup’s Voice AI agents help automate inbound and outbound calls for financial institutions.

Who’s it for?

Banks and credit unions.

ReSight

ReSight takes raw data and generates periodic reports instantly – no manual work, just seamless automation with a click of a button.

Features

  • Delivers pixel perfect reporting from existing data
  • Removes the need for internal resources to manually create reports
  • Available on the cloud or self-hosted

Who’s it for?

Asset management firms, banks, credit unions, and financial software providers.

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Streamly Snapshot: Creating Revenue Streams for Community Banks and Credit Unions

Streamly Snapshot: Creating Revenue Streams for Community Banks and Credit Unions
By Julie Muhn (@julieschicktanz) Posted on
Categories: BankShift, Sponsored, Streamly

Community banks and credit unions have long been the cornerstone of local economies. As technology and consumer preferences evolve, however, so must their revenue strategies.

Today’s Streamly video highlights a conversation I had with Rob Thacher, CEO at BankShift, a banking-as-a-service platform. During our conversation, Thacher and I discussed embedded finance, leveraging data to create personalized products, fintech partnerships, subscription services, and BankShift’s Brand on Banking.

BankShift built a business model all around the credit union space because they give dividends back to their members. And so we built a Brand on Banking ecosystem that enables community banks and credit unions to be different and have a new revenue stream. Financial institutions can embed their own technology inside that brand for revenues, for loyalty, and control.

BankShift creates a digital banking platform that helps community banks and credit unions generate new revenue streams, enforce control, and build loyalty. The company’s SDK provides low-code tools that help financial institutions create a branded, a unified app with a single login and a money transfer tool. The Oregon-based company was founded in 2020.

Photo by Museums Victoria on Unsplash

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FinovateFall 2024 Sneak Peek Series: Part 5

By Madeline Clines Posted on
Categories: BankShift, Carrington Labs, Delfi Labs, FinovateFall 2024, FinovateFall 2024 Sneak Peek, Odynn, PointChain, Speakeasy, Zingly.ai

A look at the companies demoing at FinovateFall in New York on September 9 and 10. Register today using this link and save 20%.

BankShift

BankShift is a brand-on-banking ecosystem for digital banking platforms, crafted by humans with experience in digital-first and data-driven innovations from leading financial institutions and brands.

Features

  • Leverage free API gateway for real-time vendor monitoring
  • Elevate operations and engagement with intuitive web admin portal
  • Scale platform with patent-pending branding technology

Who’s it for?

BankShift harmonizes brands with banking technology, enabling community banks and credit unions to seamlessly embed their digital banking ecosystems within a brand’s app to create new revenue streams.

Carrington Labs

Carrington Labs empowers financial institutions with explainable AI solutions to enhance credit risk scoring and loan limit recommendations, driving more informed and inclusive lending decisions.

Features

  • Enhances credit risk modeling, maximizing loan approvals
  • Reduces loan default risk, leveraging default elasticity analysis
  • Delivers product-specific loan limit recommendations, increasing margins

Who’s it for?

Banks, credit unions, payment providers, and financial institutions focused on unsecured consumer lending.

Delfi Labs

Delfi Labs is a financial technology company that provides an AI-enabled SaaS copilot to help enterprises of all sizes protect themselves from financial market volatility.

Features

  • Non-generative AI, Oracle: provides actionable strategies in minutes
  • Risk analytics, Overwatch: offers advanced simulations for markets, balance sheets, and securities
  • Delivers powerful yet intuitive dashboard

Who’s it for?

Delfi’s initial focus is to serve community banks, credit unions, and financial asset managers in optimizing their balance sheets and structuring risk management strategies in real-time.

Odynn

Odynn is an embedded fintech, AI/ML, loyalty optimization program management platform for travel tech. Odynn has re-imagined customer loyalty while generating significant revenues for its partners.

Features

  • Delivers next-gen program management platform (holistic travel portal)
  • Offers live pricing in points, miles, and cash, for every major travel loyalty program
  • Generates personalized redemption recommendations for end users

Who’s it for?

Banks, FIs, regional banks, credit unions, corporate travel management companies, travel techs, fintechs, and neobanks.

PointChain

PointChain is an intelligent risk management platform designed to bring proactive compliance and risk
controls to the forefront. They are focused on delivering real-time transaction monitoring and regulation filings.

Features

  • Illustrates real-time transaction monitoring
  • Highlights how a bank can deal with a flagged transaction (Request for Information)
  • Includes intelligent SAR/CTR Filings

Who’s it for?

Banks, credit unions, credit card companies, and financial service providers who are required to implement and adhere to stringent BSA and AML policies.

Speakeasy

Speakeasy enables fintechs and financial institutions to grow API user adoption and streamline integrations with auto-updated robust SDKs, Terraform providers, and documentation.

Features

  • Accelerates integrations with SDKs
  • Prevents breaking changes with testing
  • Guarantees consistency with governance

Who’s it for?

Any company working in the financial space that has an API — whether available to the public or for private, internal company use only.

Zingly.ai

Zingly.ai empowers businesses to deliver value across the entire customer journey by seamlessly blending data, GenAI, and humans in persistent digital spaces for personalized, lasting relationships.

Features

  • Creates persistent digital spaces for ongoing, personalized customer interactions
  • Delivers seamless integration of data, GenAI, and human touch
  • Offers goal-oriented GenAI for acquisition through support and upsell

Who’s it for?

Zingly.ai serves businesses from Fortune 500-scale to SMBs in banking and financial services.

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