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Buzz Points Lands $1.8 Million in Funding


BuzzPointsMobileCommunity-focused rewards program Buzz Points pulled in $1.8 million from seven unnamed investors this week according to the company’s Form D filing with the SEC. This brings the Austin-based company’s total to $28.3 million since launching in 2009 as fisoc, Inc. Previous investors include Greycroft Partners and Discover Financial Services.

The company debuted the Buzz Points mobile app at FinovateFall 2015. The app offers targeted marketing campaigns that enable community bank customers to use their mobile device to purchase, manage, and redeem points and offers with local businesses across the country. Consumers receive discounts based on their personal spending habits and Buzz Points uses geolocation to determine nearby, relevant offers.

The company boasts partnerships with Discover and Malauzai and recently added Thrive Credit Union as a client. According to a 2014 article in the Wall Street Journal, Buzz Points had a valuation of $65 million at the time of its $19 million Series D round in 2014.