How they describe themselves: Buzz Points is a community-focused rewards program and innovative mobile app that drives revenue and loyalty. The exclusive win-win-win model benefits community financial institutions, their account holders, and local businesses. Targeted marketing campaigns – handled entirely by Buzz Points – deepen cardholder engagement, increasing interchange revenue and sales of your other products.
How they describe their product/innovation: Buzz Points’ recently launched mobile app enables users to purchase, manage, and redeem points and local, personalized offers from their mobile devices and explore new local businesses close to home or across the country.
Among its innovative features, the app utilizes geotargeting to identify and recommend nearby locally owned businesses, which enables users to earn and use points not only in their own local market, but also throughout the country as they travel. Exclusive discounts and offers are personalized based on the individual’s spending habits according to transaction data. The Buzz Points mobile app is available to individuals nationwide who are enrolled in Buzz Points through their community financial institution.
Product distribution strategy: Through financial institutions
Bus. Dev.: Jay Valanju, Founder, JValanju@BuzzPoints.com, 512-413-2588
Press: Susan Guerra, Thatcher+Co., firstname.lastname@example.org, 973-650-6555
Sales: Tom Snyder, SVP Sales, TSnyder@BuzzPoints.com, 630-310-0401