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Bendigo and Adelaide Bank Introduces a Mobile Payments Platform with its Own Virtual Currency


This post is part of our live coverage of FinovateEurope 2015.
Bendigo and Adelaide Bank showed how its redy mobile payments platform helps users connect with causes that are important to them:

redy is a mobile payments platform that enables customers to transact with registered redy businesses, but it is more than just a way to pay. Each purchase earns a percentage of the transaction value—’Creds,’ a virtual currency—which can be redeemed for personal use or donated to community projects or charities.

Consumers can also complete direct mobile donations from redy simply by scanning the code in either the charity’s, or project’s marketing material. redy connects shoppers and businesses to causes that are important to them and is therefore a marketing tool to encourage local buying.

Presenters: Robert Musgrove, executive community engagement, and 
Rick van Emmerik, mobility manager
Product launch: June 2014
Metrics: Please reference our Group Companies page at
Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B)
HQ: Victoria, Australia
Founded: 1858
Twitter: @bendigobank