redy is a mobile payments platform that enables customers to transact with registered redy businesses, but it is more than just a way to pay. Each purchase earns a percentage of the transaction value—’Creds,’ a virtual currency—which can be redeemed for personal use or donated to community projects or charities.

Consumers can also complete direct mobile donations from redy simply by scanning the code in either the charity’s, or project’s marketing material. redy connects shoppers and businesses to causes that are important to them and is therefore a marketing tool to encourage local buying.