Salt Lake City's Beehive Credit Union is launching eight microsites, one for each of its eight branches. The sites are based on a blogging template and are nearly identical.
As you can see in the screenshot below, the only differences are:
- Branch name and photo across the top
- Branch name inserted into various headlines and copy throughout the site
- Contact Us page lists only the specific branch
URLs are based on the main site, with the branch/city name in place of the "www":
- Murray >>> murray.beehivecredit.com
- Parley’s Way >>> parleysway.beehivecredit.com
- Provo >>> provo.beehivecredit.com
- Salt Lake City >>> saltlakecity.beehivecredit.com
- Sandy >>> sandy.beehivecredit.com
- South Jordan >>> southjordan.beehivecredit.com
- St. George >>> stgeorge.beehivecredit.com
- Taylorsville >>> taylorsville.beehivecredit.com
What it means
The Beehive sites illustrate two trends:
- Developing a full Web presence from a blogging template
- Creating custom websites for geographic areas or individual branches
While I like what Beehive is doing, I hope they take it to the next level and create a more customized experience by letting branch employees add content themselves or at least control some aspects of the microsites.
The CU is working with Listpipe for content creation. Thanks to Jeffry Pilcher for the find.
Beehive South Jordon site (1 July 2008)
Beehive Taylorsville site (1 July 2008)
