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Bazaarvoice Acquires PowerReviews for $151 Million

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Earlier this week, social data company Bazaarvoice announced it is acquiring PowerReviews for $151 million. The settlement states that $31 million of the sum will be paid in cash and the remainder in stock.

The companies, who both offer social commerce products, will combine their technology, content, and data. PowerReviews, with its more self-service product, will help Bazaarvoice break into the small and medium-sized market.

The deal is expected to be finalized by the end of July.

To learn more about Bazaarvoice, watch its FinovateSpring, 2012 demo (coming soon).