Here are some quick snippets of information from the article:
- Aim of the PFM: create a single location to give clients a holistic picture of their assets and liabilities
- Target market of the PFM: consumers, bank staff, advisors
- Clients include: overseas financial institutions such as Bank of Montreal, Banco Bilbao Vizcaya Argentaria S.A. and ING Group NV
- Competitors: Mint.com, Geezeo, Wesabe, Yodlee, and more
The article notes that the competitors have started adopting different strategies to compete. One of those strategies, it notes, is to provide demographic-specific content. LearnVest, a PFM for women, is a great example of this.
To learn more about Strands, watch its FinovateEurope 2011.