Earlier this week, Bank Technology News featured an article on Strands, a PFM solution provider looking to stand out in a very crowded market by tailoring consumers’ PFM experience.

Here are some quick snippets of information from the article:

• Aim of the PFM: create a single location to give clients a holistic picture of their assets and liabilities 
• Target market of the PFM: consumers, bank staff, advisors
• Clients include: overseas financial institutions such as Bank of Montreal, Banco Bilbao Vizcaya Argentaria S.A. and ING Group NV
• Competitors: Mint.com, Geezeo, Wesabe, Yodlee, and more

The article notes that the competitors have started adopting different strategies to compete. One of those strategies, it notes, is to provide demographic-specific content. LearnVest, a PFM for women, is a great example of this.

To learn more about Strands, watch its FinovateEurope 2011.