“We are launching the all-new social media capabilities of our Backbase Bank 2.0 Portal. With the new social media features, it is possible to integrate directly with social networks such as Facebook, bring deeply integrated social capabilities to the bank’s secure internet banking platform and push the bank’s internet banking platform as an app to Facebook.

The new key features include Social Login, the ability to use social information to target users within the internet banking platform, or to retarget across platforms, the power to employ Friends’ information and behavior to promote special offers (10 of your friends also have this credit card, apply now!), and the functionality to create and manage Facebook apps directly from the Backbase Portal Manager.”

Presenting Edwin Koh (GM, APAC) and 

Jelmer de Jong (Global Head of Marketing)