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Alfa-Bank Debuts Sense, a New Way of Mobile Banking

This post is part of our live coverage of FinovateFall 2015.

AlfaBankLogoAlfa-Bank debuted its mobile banking communication feature, Sense:

Sense is a new way of mobile banking for universal banks. Sense works like Google Now for customers, predicting the next thing they might need. It’s more gentle and personal than the ordinary bank app and communicates like Facebook Messenger.

Presenters: Vladimir Urbanksky, CEO, Alfa-Bank; Nikita Filippov, CEO, Octoberry; and Artem Molchanov, project manager, Alfa-Lab



Product distribution strategy: Direct to Consumer (B2C), through other fintech companies and platforms