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Affirm Launches Adaptive Checkout for Canadian Stripe Users

Affirm Launches Adaptive Checkout for Canadian Stripe Users
  • BNPL company Affirm and payments infrastructure company Stripe are expanding their relationship.
  • The move will make Affirm’s Adaptive Checkout tool available to businesses using Stripe in Canada.
  • The two began working together in May of 2022, when the payments company added the Affirm’s Adaptive Checkout tool as an option for U.S. businesses.

Buy now, pay later (BNPL) giant Affirm announced it is doubling down on its relationship with payments infrastructure company Stripe this week.

Under the agreement, Affirm is making its Adaptive Checkout tool available to eligible Canadian Stripe users. Launched in 2021, Adaptive Checkout offers more personalized payment options in the checkout flow. The checkout tool offers shoppers BNPL options, including four interest-free biweekly payments, monthly payments, or both.

Stripe Product Lead for Payment Methods Sophie Sakellariadis said that the addition of the tool will help Canadian businesses “continue to scale and adapt with changing consumer preferences.”

Stripe began working with Affirm in May of 2022. The payments company added the BNPL provider’s Adaptive Checkout tool as an option for U.S. business customers to add into their checkout flows. After the partnership, Stripe saw users increase their average order value by 41% when leveraging Affirm’s flexible payment plans

“Since launching in the U.S. with Stripe, we’ve helped many businesses better serve their customers and drive growth by providing transparent and flexible payment options,” said Affirm Chief Revenue Officer Wayne Pommen. “We are excited to expand our partnership and strengthen our position as one of the leading providers in Canada. By providing consumers with greater choice to select the custom payment plan that is right for them, Adaptive Checkout has been proven to increase sales and conversion, and is now available to Stripe’s Canadian users.”

A BNPL pioneer, Affirm was founded in 2012. The company now enables 240,000 merchants and platforms to offer flexible payment options. Affirm’s other Canadian partnerships include Apple, Hudson’s Bay, Browns Shoes, and Samsung. 

Founded in 2010, Stripe processes hundreds of billions of dollars each year and offers a range of products– including a suite of global payments solutions, banking-as-a-service offerings, and revenue and financial management tools. Last month, the company landed $6.5 billion in Series I funding to provide liquidity to employees and address employee equity awards withholding tax obligations. Stripe is currently valued at $50 billion, which is less than half of the company’s peak valuation of $95 billion in March of 2021.

Photo by Andre Furtado