This post is part of our live coverage of FinovateEurope 2015.

Strands Loop is a combination of three solutions: Business Financial Management (BFM), Card-Linked Offers (CLO) and Personal Financial Management (PFM). Strands BFM is a white-label product that helps SMEs make better financial decisions. With this intuitive tool, business owners can analyze and forecast future financial needs.

Thanks to the tight integration with Strands CLO and Strands PFM, SMEs are also empowered to influence their future cash flow. With predefined marketing strategies and PFM data insights, SMEs can easily set up campaigns and target highly relevant deals to the card holders. With Strands Loop, financial institutions can create a more seamless and personal banking experience and build better relationships with their SME clients.

Presenters: Dario Lombardi, Strands’ general manager; Cesar Richardson, director of business development

Product launch: February 2015

Metrics: $55 million institutional investment, 70 employees, offices in Barcelona, Miami, Madrid and Buenos Aires, two business units: Finance and Retail, serving more than 150 corporate customers around the world

Product distribution strategy: Direct to Business (B2B) through financial institutions, through other fintech companies and platforms

HQ: Barcelona, Spain

Founded: 2004

Website: finance.strands.com

Twitter: @StrandsFinance