This post is part of our live coverage of FinovateFall 2015.
Buzz Points demonstrated how its app lets users redeem local offers:
Buzz Points’ recently launched mobile app enables users to purchase, manage, and redeem points and local, personalized offers from their mobile devices and explore new local businesses close to home or across the country. Among its innovative features, the app utilizes geotargeting to identify and recommend nearby locally owned businesses, which enables users to earn and use points not only in their own local market, but also throughout the country as they travel.
Exclusive discounts and offers are personalized based on the individual’s spending habits according to transaction data. The Buzz Points mobile app is available to individuals nationwide who are enrolled in Buzz Points through their community financial institution.
Presenter: Director of Product Michael Hall
Product Launch: May 2015
Metrics: $26.5 million
Product distribution strategy: Through financial institutions
HQ: Austin, Texas
Twitter: @BuzzPointsBanks, @BuzzPointsCUs