How they describe themselves: Bankjoy offers credit unions and community banks a complete and modern OmniChannel experience consisting of mobile banking, online banking, and statements. Bankjoy’s mobile and online banking feature built-in financial goal management to help people achieve savings goals while giving insight to financial institutions about what their customers are saving toward. Bankjoy’s powerful targeted advertising platform makes it possible to deliver highly relevant advertising and communications to customers through every digital channel. The company prides itself on delivering beautiful products with simple navigation, modern look and feel, and world class user experiences shaped by talking to users.
How they describe their product/innovation: Bankjoy is demonstrating its modern REST-based banking API to developers. As a result of Bankjoy’s deep integration into many core systems and various 3rd party systems that banks and credit unions rely on, Bankjoy is able to offer through its API, real-time transaction data and advanced functionality such as card management, check deposit, money transfer, bill payment features, loan applications, and more.
Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B), through financial institutions