This post is part of our live coverage of FinovateEurope 2015.

The TiViTz College $avings Game-a-thon is a market-disruptive tool that complements existing financial savings vehicles and provides a solution for families to offset potential student-loan debt and to help cover the cost of higher education.

The Game-a-thon—where students solicit pledges online from friends and family for playing TiViTz games—is similar to a Walk-a-thon, only fully automated from pledge solicitation to fund deposit into a savings vehicle. The Game-a-thon can fundamentally change the way families think about affording college and significantly empower children to take responsibility for, and contribute to, their own advanced education, all while improving their math skills and financial literacy.

Presenters: CEO Siobhan Mullen; Director, Technology, Patrick Moore

 

Product launch: September 2015

Metrics: TiViTz has raised more than $5 million from angel investors. The company has 10 employees to manage tournaments, events, operations, marketing, and promotions, as well as product development with game developers in Europe (Unit9) and with fundraising tool software developers in California (SETA International).

Product distribution strategy: Direct to Consumer (B2C) through financial institutions, through other fintech companies and platforms, licensed