“1. Purchase history of bank payment transactions are analyzed and individual shopping behavior profiles developed 

2. Profiles are enriched with online shopping personalization results

3. The Smart Engine provides answers to three critical questions: Who? Where? Which delivery channel (online banking, Web, smartphones, email or SMS supported) – which allow retailers to communicate tailored offers to those bank customers with the highest purchase probability

4. Relevant bank customers receive attractive personalized offers. Card payments result in automated cash back to cardholders’ accounts

5. Location services and event-driven notifications optimize personalization experience

6. Retailers measure return and conversion rates

7. Banks optimize income from cards by extending card usage”

Presenting Christian Bacher (Managing Partner) and Anna Bacher (Director, Sales & Business Development)

Product Launch: Q2, 2011

Metrics: Money raised to date: $8M USD, annual revenues: $950,000 USD, number of employees: 35, shareholder structure: 60% – two private venture capital funds, 40% – management