Then, Carta Worldwide launched Carta-Connect, a turn-key NFC payments solution:
"Carta-Connect for Mobile is a turn-key product for issuers and MNOs that brings NFC mobile payments to market with a rapid and low-cost deployment model. Utilizing a virtual account instantly personalized to the mobile phone, consumers can access immediate spending power with any NFC-enabled handset. This introduces a simple and convenient experience for consumer adoption, while limiting exposure of personal banking information.By leveraging underlying technology in place, Carta reduces setup and deployment cost for NFC projects, and minimizes the need to update core systems. Offered as an end-to-end product, or compatible with existing m-wallet applications, the uniquely flexible solution represents a key step in the mass-market adoption of NFC mobile payments."
Product Launched: September 2012
HQ Location: Toronto, Canada
Company Founded: 2007
Metrics: 50 employees, raised over $30M to date, offices in Toronto, London, Casablanca, and Dubai
Finovate demo video: finovate.com/fall12vid/ (demo video will be posted next week)
Introducing Giles Sutherland (Dir. Marketing & Strategic Development)