Today, MoneyDesktop demonstrated how it integrated Deals into its PFM:
“Deals by MoneyDesktop, rises above the noise of other untargeted, complex offers platforms by fully integrating into MoneyDesktop’s PFM backbone and using anonymized user transaction data to deliver a three-pronged value proposition:Value to Financial Institutions (FI’s) – With compelling offers pushed daily to account holders, FI’s will:
- Drive loan growth from increased PFM adoption, account aggregation and transaction data
- Acquire new account holders faster and at lower costs with Deals viral sharing capabilities
- Acquire new merchant accounts as the result of relationships built with local merchants
Value To Merchants – Deals leverages actual transaction data and empowers Merchants to:
- Target consumers that are buying in their category but not from them
- Track and measure actual customer acquisition and customer spending data
- Implement an automatic and paperless redemption tool without complicating operations
Value To End-Users – Via the Deals app, Users receive unprecedented value through:
- Offers, individually tailored from personal transaction data, for items they’re already buying
- An automatic redemption process that eliminates cumbersome coupons and promo codes
- Automatically issued electronic cash-back for Deals that have been redeemed
MoneyDesktop combines all the best practices in the offers space with its award-winning PFM and eliminates the huge value disconnect of other offers programs. This puts MoneyDesktop in a whole different category with a game-changing solution for FI’s and Merchants that will positively impact the lives of millions of consumers.”
Product Launched: May 2012
HQ Location: Provo, UT
Company Founded: March 2010
Metrics: Triple-digit growth over the past 2 years, 22 online banking/core/payment network partners, 260+ FI clients, 45 employees
Website: moneydesktop.com
Introducing Ryan Caldwell (CEO) and Matt West (VP of Sales)