This post is part of our live coverage of FinovateFall 2014.
Yodlee launched APInnovation:
“Application Programming Interfaces (APIs) are the rage, but if you’re a financial institution – or a company with complicated systems and data connections – then taking advantage of APIs can be daunting or even impossible. Yodlee is changing that with a single API and customized developer portal, built for each customer, and exposable to developers in a secure and compliant way.With the data, the API, and the tools to build and create, financial institutions are free to innovate with speed and agility. For example, enabling consumers to “invest their change” in stocks – a cool new idea, and a big win for institutions AND consumers.”
Presenting: John Bird, Product Marketing, Yodlee; Jon Petz, Product Evangelist, Yodlee; and Avi Lele, CEO, Stockpile
Product Launch: September 2014
Metrics: Yodlee is a global financial technology leader with 750+ customers, 64 US patents, millions of users, and more than 900 employees worldwide. From leading financial institutions to Fortune 500 Internet companies to the coolest startups, Yodlee powers the services shaping today’s digital customer experiences.
Product distribution strategy: Direct to Business (B2B)