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With ARTHOS, ArthaYantra Puts a CFO in its Web-Based PFM Solution

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This post is part of our live coverage of FinovateAsia 2013.

Making their way to the stage now is ArthaYantra with their online personal finance solution, ARTHOS.

“Arthos is a user-friendly web based personal finance platform, which provides actionable advice instantly. It replaces the need of a traditional human advisor who has to spend days to create customized and quality advice for a family. Arthos uses patented algorithms, processes, and the proprietary system of PFLM to cover all aspects of personal finance. One can create a financial plan, implement recommendations, and monitor performance on a single online platform. Arthos can provide advice to individuals who can save as little as $100 a month.”
Presenting Nitan Vyakaranam (CEO & Founder) and Sunil Lingareddy (CFO & Co-Founder)

Product Launch: November 2012
Metrics: $0.5M funding through seed capital; 15,000+ registered families from over 500 cities (India & abroad); largest online financial advisor in India in less than 8 months; 94% of registered users have never invested in capital markets before, high customer lifetime value of users.
Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B), through financial institutions, and through other fintech companies and platforms.
HQ: Hyderabad, India
Founded: January 2012
Twitter: @arthayantra