While the Finovate research team was busy helping put on the company’s biggest FinovateEurope to date, alums like Wallaby Financial were no less busy taking advantage of the convergence between wearable technology and mobile payments.
The result is Pay With Wallaby for Google Glass, a new app – currently in beta – from Wallaby Financial that is the first app native to Google Glass that provides payment type decision-aing in real time for consumers.
The idea behind leveraging geolocation to make mobile commerce more efficient is a notion that has gained traction among offers and rewards innovators as mobile device use has grown. Wallaby’s focus is different, specializing in helping consumers choose and use the best payment card option for a given transaction at the point of sale.
“We think that Google Glass will grow substantially in the near future and we want to be among the first to write helpful, user-friendly, native applications that deliver real value via this breakthrough technology.”