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Wallaby Launches Google Glass Payment App

Thumbnail image for Wallaby_logo.jpg

While the Finovate research team was busy helping put on the company’s biggest FinovateEurope to date, alums like Wallaby Financial were no less busy taking advantage of the convergence between wearable technology and mobile payments.

The result is Pay With Wallaby for Google Glass, a new app – currently in beta – from Wallaby Financial that is the first app native to Google Glass that provides payment type decision-aing in real time for consumers.

The idea behind leveraging geolocation to make mobile commerce more efficient is a notion that has gained traction among offers and rewards innovators as mobile device use has grown. Wallaby’s focus is different, specializing in helping consumers choose and use the best payment card option for a given transaction at the point of sale. 


But the strategy of combining Google Glass’s location data and the company’s own database of card offers and rewards could help lead the way for more financial app development that is optimized for wearables – from smart eyeglasses to smart watches and beyond. Recent fintech journalism on wearable technology has focused such innovations, introducing us to pilot programs and initiatives by banks like Westpac in New Zealand and Banco Sabadell in Spain.
Matthew Goldman, CEO and founder of Wallaby Financial said:
“We think that Google Glass will grow substantially in the near future and we want to be among the first to write helpful, user-friendly, native applications that deliver real value via this breakthrough technology.”
Watch a brief video of Pay With Wallaby for Google Glass here
Wallaby Financial was founded in August 2011, and is headquartered in Pasadena, California. Named one of CNN Money’s top 15 financial apps last month, Walllaby demoed its Wallaby Wallet Boost technology as part of FinovateSpring 2013. See the company in action here.
And to learn more about the companies that will be on stage for FinovateSpring this year, check out our FinovateSpring 2014 presenter post.