“Virtual Piggy’s new mobile app will bring an innovative new technology to the market that will have a disruptive impact on global m-commerce. With over a billion U18’s worldwide shopping online at an earlier age and becoming more proficient than any previous generation with internet enabled devices, Virtual Piggy noticed that there was no easy mechanism for this group to transact online. All existing methods involved friction and often resulted in undesirable outcomes, such as fraud. 

Virtual Piggy’s technology allows merchants to sell to U18s in a COPPA compliant, parent approved manner, unlocking an estimated $211B in annual spending power for online retailers.”