FinovateAsia 2018 / RootAnt

Presenter Profile:

How they describe themselves: RootAnt specializes in helping international financial firms in Asia. With a combination of experts from finance, design, technology and International Cooperation, RootAnt empowers global financial institutions to transform to a cross-platform and user-friendly financial platform with apps and services that improve end user experience, including front-end replacement, application enhancement and gamification. They have presence in Shanghai, Hong Kong, and Singapore and cooperate with clients and partners from over 10 countries in verticals of bank, broker, asset investment and wealth management. RootAnt also takes the role of representative to sell products in China making the transactions more effective and less time-consuming for international companies.

How they describe their product/innovation: RootAnt is devoted to helping international financial institutions improve their user experience and localization with its rich financial experience at catering to local user habits.

Product distribution strategy: Direct to Business (B2B)


Press: Jessica Sun, Project Manager,

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