FinovateAsia 2018 / PayReverse

Presenter Profile:

How they describe themselves: We all see the great results and incredible growth rates of various cashback services because they give people the real value. But at the same time, an audience of these services equala customers of different brands, which are working hard on their loyalty. And what if we bring such a strong power of cashback-services to these brands?

Please welcome PayReverse, the world’s first white label cashback-service that is built in brands’ apps and websites and allows them to easily and quickly create an additional monetization stream saving up to 30% for their customers on online purchases. It gives the brands resources and mechanics to increase customer loyalty, collect valuable data and create additional acquisition opportunities.

How they describe their product/innovation: PayReverse provides multiple scenarios as to how cashback offers can be delivered to every end-user on behalf of a brand. From the methods habitual for existing cash-back services (like offer-wall and browser extension for a PC) to one of a kind notification service for mobile internet surfing – in this case an end-user finds out about the opportunity to receive cashback just by entering in a mobile browser a store’s website or when searching for products in various search engines. As a result, PayReverse won’t give a single chance to miss any interesting offer!

Besides just offers, PayReverse provides different gamification options and uses data analytics to make the service much more personalized both for the end-user and the brand.

Product distribution strategy: Direct to Business (B2B), through financial institutions, through other fintech companies and platforms


Bus. Dev. & Press: Yura Panov, CMO,, +7 (917) 536 32 83

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