Food services payments and analytics company Upserve strengthened its mobile ordering capabilities this week. The company, which originally launched as Swipely in 2009, first introduced a basic online ordering service in September of last year.
Overall, the new capabilities aim to help restaurants create a better guest experience while streamlining their operations. Here are the highlights:
- Offers an embeddable ordering experience that lets restaurants take online orders straight from their website, meaning the guest never has to switch back-and-forth between channels or websites.
- Allows guests to use their social logins to authenticate themselves before they make their order.
- Lets restaurants accept orders up to seven days in advance.
- Segments the online ordering audience to compare them with eat-in guests and send them targeted advertising.
- Sends notifications to the kitchen when new online orders come in, and allows restaurants to send “your order is ready” texts to the client.
The online ordering system is included with Upserve Pro and is available at an extra cost for Upserve Core customers.
Upserve demoed as Swipely at FinovateSpring 2012 and has raised more than $40 million. Angus Davis is founder and CEO of the Rhode Island-based company. In May of 2017, Upserve announced it was managing $11 billion in annual transaction volume for 32 million active diners and more than 23 million meals per month, figures that grew 100% from the year prior.